CHECK THESE SAMPLES OF Concept of Language Standardization
ix) Scholte (2005) asserts that globalisation is closely linked to the concept of internalisation, which means the word 'global' is a word that describes cross-border interactions or transactions between nation states, and globalisation pertains to increasing international relations and interdependence of countries.... Scholte (2005) adds the word 'universalisation' to the concept of globalisation.... There are scholars in various fields that can be called globalisation scholars, such as those pursuing interesting studies in culture, sociology, economics, international studies, politics, language and the arts, and much more....
7 Pages
(1750 words)
Term Paper
However it should be noted that the concept of 'standardisation' of the English language is not a recent one.... hellip; This essay discusses in brief the development of the English as an international language, standardization and its significance on English as an international language.... This essay discusses in brief the development of the English as an international language, standardization and its significance on English as an international language....
1 Pages
(250 words)
Essay
standardization, on one hand, offers various companies to maintain a consistent image across all the markets.... It was early 1960 when the issue of advertising standardization in foreign markets was first discussed.... The paper under the title "Standardisation versus Adaptation" touches on a review of the academic literature on Standardisation versus Adaptation in the context of International Communications Planning....
8 Pages
(2000 words)
Literature review
ocalisation is a process of adaptation to a particular geographic region, area, language or culture in an attempt to tap domestic market of a country.... This process involves developing new products or innovating existing ones, modifying international promotion campaigns and advertising tactics etc after an in-depth analysis of societal taboos, sensitivities, language, demographic factors, culture and desires....
11 Pages
(2750 words)
Essay
Silos occur naturally within many organizations due to location, technology, capability, language, and many other means (Marquis, 2006).... The paper "Flexibility in Information Systems Context" discusses that generally speaking, utility computing offers an enterprise more time and resources to focus on the more productive issues such as innovation, operational excellence and IT governance....
8 Pages
(2000 words)
Coursework
he concept of marketing is not only important because of the need to create new strategies to meet the international expectations within the market.... Defining the marketing strategies in the marketplace as well as the standardization which can be used can also offer new implementation of marketing in a different manner at a global level....
22 Pages
(5500 words)
Essay
urrently, there are a lot of issues concerned with global marketing communication, such as those related to how much effective the advertising is, testing various marketing and promotional methods, (Onkvisit and Shaw, 1999) the design of content and language used in the advertisement (Hollensen, 2014) etc.... The globalism concept suggests that the world is becoming a common place where people desire the best product and lifestyle no matter where they live.... Particular to international advertising, the globalisation strategy concept was praised by marketing practitioners....
8 Pages
(2000 words)
Essay
he difference between language change and language planningLanguage change refers to the series of modifications that occur in relation to various aspects of language.... It is important to note that, as much as many languages have resisted change, others have undergone many modifications and standardization.... The paper “Lаnguаgе Рlаnning in Еduсаtiоn” seeks to explain the primary differences between language change and language planning in light of education....
8 Pages
(2000 words)
Essay