BRITISH PETROLEUM OIL SPILL (student) (subject) (professor) (date) British Petroleum Oil Spill Introduction On the 20th of April, one of the worse, if not THE worst, oil spill disaster in the history of man occurred. The Deepwater Horizon drilling rig being leased to British Petroleum (BP) in the Gulf of Mexico exploded and killed 11 people…
Download file to see previous pages...
The bad publicity caused by the oil spill caused BP corporate shares to plummet, and this was made worse by President Obama’s public condemnation of the company. The company CEO Tony Hayward was largely criticized and blamed for the incident. He subsequently stepped down from his post several months after the oil spill. Based on the above situation, this paper shall now assess the public relations (PR) implications of the oil spill on BP. It shall also evaluate whether the organization could have handled the situation better and if it could have, its different actions in this regard. The main issues of the event shall be presented, along with the individuals and state affected by this oil spill. This paper shall evaluate how BP handled this disaster. A fair and balanced discussion shall be undertaken for this issue, mainly presenting the company’s side as well as the public’s side on this issue. After presenting both sides of the issue, this student’s position and judgment shall also be presented. This paper is being undertaken in the hope of establishing a comprehensive and academic discussion on the subject matter. Discussion PR implications for BP The PR implications of the oil disaster for BP present a negative image of the company. In fact, with just a few words released to the press, it seems to negate its mantra, ‘BP cares.’ The way BP handled the disaster in terms of public relations did not help the company in any way; and their PR efforts did not portray BP in the best of light. It even portrayed them as an uncaring and incompetent company (Berr, 2010). Before the US Congress Hearing, Tony Hayward repeatedly blamed others for the disaster; and he, in behalf of the company, hardly took any responsibility for the disaster and for the decisions the company made which led to the explosion. A month after the explosion, BP claimed that the environmental impact of the oil spill would be “very, very modest”. In the immediate aftermath, and now months after the initial oil spill, its impact to the environment has already proven to be monumental (Hutchison, 2010). In fact, its impact is set to last for many more years to come. BP also did not release accurate statistics and reports to the public. Furthermore, it first admitted that it has underestimated the amount of oil which was leaking. It was unable to express how much was spilling, but estimates it at about 5,000 barrels. The White House negated this figure by expressing that it was closer to 60,000 barrels (Hutchison, 2010). In the aftermath of the disaster, BP’s share prices fell by about four percent. This was the same day when the US accused BP of downplaying the impact of the spill. Two months into the oil spill, it was revealed that BP was given permission to drill in the Gulf of Mexico after it presented documents which basically expressed that it was capable of dealing with oil spills even larger than the one it was facing (Hutchison, 2010). These revelations provided more sources of embarrassment for the company. Tony Hayward was criticized for his insensitivity when he later remarked that he would “like [his] life back”. Even if he apologized for his comment, the damage to BP’s image was already done. BP was wiped off 12bn pounds on the day that Barack Obama declared that he was now launching a criminal investigation of BP’
...Download file to see next pagesRead More
Cite this document
(“BP oil spil Essay Example | Topics and Well Written Essays - 2500 words”, n.d.)
Retrieved from https://studentshare.org/environmental-studies/1405959-bp-oil-spil
(BP Oil Spil Essay Example | Topics and Well Written Essays - 2500 Words)
“BP Oil Spil Essay Example | Topics and Well Written Essays - 2500 Words”, n.d. https://studentshare.org/environmental-studies/1405959-bp-oil-spil.
The research uses secondary data collection methods to develop a literature review of the oil industry, environmental impact and legal framework for the oil industry, and a case study method for evaluating BP on its vision, organizational structure, products, commitment to environment and its actual performance.
Exhibit 3 of the case gives us three parties: BP, Halliburton and Transocean (Roberto 19). However, the regulators too are culpable. Nevertheless, one thing stands out. The entire off-shore drilling process is complex, as is reflected by the US$ 1 million per day cost of leasing the Deepwater Horizon rig (Roberto 8).
Following the explosion of the oil rig, eleven lives were lost, and the environment of the area was largely destabilized. Following investigations, it was exposed that poor risk management was among the major causes of the explosion. This paper will present an analysis of the BP oil spill case, from different perspectives, including transparency, rationality, avoiding extremes, intention, outcomes, natural rights, fairness, and freedom.
The context of the say will not brief about the facts and features of the article. Rather the researcher would be analyzing the ways in which the circumstances in the real world indirectly indicate the different microeconomic theories. The researcher would refer to three microeconomic aspects that can be focused on the article and show its impact on the real world.
Introduction Business reputation is a very important aspect in today’s competitive world. Some of the most successful businesses are the ones that have been able to uphold their first impression, the impression that made it stand out among others. The reputation of any business is enhanced by many factors, among which include communication and a sound crisis management (Abratt, 1989).
rve as a warning to all organizations who are negligent on safety measures on the smallest issues; showing even the smallest negligence can lead to such a big catastrophe.
Deepwater Horizon was the name of the 9 year old semi-submersible oil rig which was operating in the
The company has until now focused solely on shareholder wealth maximization at the cost of other stakeholders of the company.
The corporate level strategy of BP should focus on having all kinds of oil &
Oil spills in the water bodies along the gulf coast of Florida have become quiet frequent due to the oil rigs of BP that are located at the gulf coasts. Tourism industry has been badly affected due to these oil spills. And the
e oil spill is considered to be the largest marine calamity in history in relation to petroleum spillage and led to immense repercussions for Bp, the company that was running this particular oil rig. Apart from the environmental repercussions, the accident also resulted in the
The goal of the company is to be focused oil and Gas Company that offers value over volume. The goal is pursued through clear strategies and employment of distinctive capabilities. The company operates in over 80 countries, having its head office in London,
2 Pages(500 words)Essay
GOT A TRICKY QUESTION? RECEIVE AN ANSWER FROM STUDENTS LIKE YOU!
Let us find you another Essay on topic BP oil spil for FREE!