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Lakoff and Johnson - Assignment Example

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A metaphor is a mind’s fundamental mechanism that can allow writers to use whatever they know about the social and physical experiences to give the understanding of other subjects. A metaphor is the poetic device of imagination and rhetoric involving an extraordinary language…
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Lakoff and Johnson
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Download file to see previous pages According to Lakoff and Johnson, metaphorical concepts are beyond the ordinary meaning and far from the literal thinking and talking as they contain figurative, colorful, or poetic language (1980). Structural metaphors are conventional metaphors in which one of the concepts can be expressed in terms of another that is structured and sharply defined. For example
According to Lakoff and Johnson, structural metaphors are cases in which source domains give the frameworks for the target domains in arguments (Lakoff & Johnson, 1980). In structural metaphors, economic activity is equal to war and relates various economic activities as war and the economy as the battlefield. The competitors in the businesses are warriors or armies that fight against each other. The economic activities take the concepts of attack and defense as in the example. “Due to the crises, the Indians will strike back meaning the country will work hard to revive the economy. Another example is "Labor is a resource and time is a resource”. The metaphors relate to economic resources especially in developed countries where labor and time are valuable assets for ...Download file to see next pagesRead More
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