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The lack of adequate product promotion can fail any business whether big or small. Hence, it is highly necessary to disseminate the product to the largest segment; if a business intends to attract large numbers of customers. The underlying key factor to any business’s success remains centered on having a good promotion. There are many ways to promote a product in Qatar, but the most effective ways include advertising, personal selling, discounts and special offers. This paper discusses the main ways to promote a product and which ways better to apply promotion in Qatar.
However good the product, it is highly unlikely to sell itself, which is why a good promotion becomes necessary; to ensure a company markets its products efficiently to its customers. Effective ways to promote a product successfully in a competitive market include the following:
Media promotions may involve using radio, television, newspapers, magazines, posters and billboards, or handing out leaflets in the street or homes. Small agro-processors find the use of television and newspapers as unrealistic options, but following several market types of research other approaches seem viable. A majority of businesses utilize the radio approach by using a number of rural radio stations to promote their products. This approach not only promotes products to a wider segment of consumers, but it also offers the possibility of relatively low-cost advertising. The other alternative that has proven effective in promoting a product a product using commercials on televisions involves the out-of-home TV viewing (Stafford, 2005). Most people hate commercials, so they tend to change channels when commercials come up; that is why home-TV viewing cannot effectively suit as a way of promoting a company’s products. However, people tend to find it interesting watching commercials when on the move for example in buses, in shops,
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