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TV Series - Research Paper Example

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TV ratings have been declining year to year for the past few decades; studies show that the main reason for this continuous decline is due to the absence of urgency. Ten years ago, if an individual were to miss an episode of a TV show, he or she would have to wait at least a few…
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Download file to see previous pages However, these days, there are various services that would allow that individual to watch any episodes they missed, including the DVR. The DVR allows individuals to record a program, which they can watch at a later time. The availability to services like Netflix, Hulu Plus and Amazon which provide similar features, also contribute to this lack of urgency.
In a brief description, a television program is a segment of content intended for broadcast on television; the United States uses an audience measurement system developed by the Nielsen Company, in an effort to determine the size of the audience and the arrangement of television programming. This decline in television ratings affects the life span of the shows themselves. I always pondered the question of how a TV show makes money, and then I read an article about TV Commercials which are a span of television programming produced and paid for by an organization, which conveys a message, usually to advertise a product or service. From what I understood companies look at TV ratings to see if they have something to gain from advertising within the specific TV program.
This research is worth a lot of money. Advertising companies pay to air their advertisements on TV programs using the information interpreted from Nielsens figures. Network executives also use Nielsens figures to see if scheduling decisions are paying off or not. Just because a show has millions of viewers don’t always mean that it is successful, it may make it popular to certain crowds but in order to be a financial success it needs to be above the network average and stable. Thats why some shows with a steadfast fan base still get canceled (How TV ratings work).
In 2011 Comcast, the No. 1 cable company has launched their on-demand podium Xfinity TV on Demand, in an effort to compete against DirecTV and Netflix making Comcast the only pay TV provider to offer recent episodes from existing shows from all the ...Download file to see next pagesRead More
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