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Tequila, Vodka, Rum and Cordials - Assignment Example

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The idea of this research emerged from the author’s interest and fascination in what contributes to the growth of spirit brands of Tequila, Vodka, Rum, and Cordials in the market by understanding on what they could be having in common…
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Tequila, Vodka, Rum and Cordials

Download file to see previous pages... The paper tells that Spirits and Wine remain much more important on the dollar share basis. For the past five years, the consumption of spirits and wine has been growing significantly while the rate of beer consumption has been on the decrease. Through the same trend, spirit brands of Tequila, Vodka, Rum, and Cordials have grown significantly in their popularity and sales. Each of these spirit brands has its unique history, Tequila, Vodka, Rum, and Cordials are subject to produce through similar methods. Variations may only occur in the raw materials and the skills employed in creating these portables, but the basic stages involved in their production of all these spirits brands follow the same methods of production. Tequila, Vodka, Rum and Cordial's spirit brands have their distinctive character, distinctive aroma, and distinctive flavors. Vodka has a distinctive aroma, taste, and character that make it unique and original in the market. Rum, is popular in South America is produced through distillation from fermented molasses or sugarcane with its light flavor making it a unique drink in the market. Tequila gets its popularity from the flavors it has and being a drink of Mexican origin adds to its popularity. Cordials enjoy its popularity from its sweet taste with flavors of various botanicals. Since each of these spirits has their unique flavors and history, it gets the attention of the consumers and thus contributing to their growth in the market. ...Download file to see next pagesRead More
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