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Tequila, Vodka, Rum and Cordials - Assignment Example

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The idea of this research emerged from the author’s interest and fascination in what contributes to the growth of spirit brands of Tequila, Vodka, Rum, and Cordials in the market by understanding on what they could be having in common…
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Tequila, Vodka, Rum and Cordials
In the present market trends, beverage alcohol ranks the second largest at an approximate consumption rate of around 9.4 Billion Gallons consumed in 2012 alone, which is also $197.8B in retail dollars. Out of this total share, beer brands dominate on the entire volume share with 87% of consumption (Spiritstab: 2012 Trends in Adult Beverage Report 13). Spirits and Wine remain much more important on the dollar share basis. For the past five years, the consumption of spirits and wine has been growing significantly while the rate of beer consumption has been on the decrease. Through the same trend, spirit brands of Tequila, Vodka, Rum, and Cordials have grown significantly in their popularity and sales.
It is thus important to examine on what contributes to the growth of these spirit brands in the market by understanding on what they could be having in common. Even though, each of these spirit brands has its unique history, Tequila, Vodka, Rum and Cordials are subject to produce through similar methods. Variations may only occur in the raw materials and the skills employed in creating these portables, but the basic stages involved in their production of all these spirits brands follow the same methods of production (Camillo et al. 37). Tequila, Vodka, Rum and Cordials spirit brands have their distinctive character, distinctive aroma, and distinctive flavors.
Vodka has a distinctive aroma, taste and character that make it unique and original in the market. Rum, being popular in South America is produced through distillation from fermented molasses or sugarcane with its light flavor making it a unique drink in the market. Tequila gets its popularity from the flavors it has and being a drink of Mexican origin adds to its popularity. Cordials enjoy its popularity from its sweet taste with flavors of various botanicals (Camillo et al. 43). Since each of these spirits have their unique flavors and history, it gets the attention of the consumers and thus contributing to their growth in the market.

Works Cited
Camillo, Angelo A, Svetlana A. Holt, Joan A. Marques, and Jianli A. Hu. "A Strategic Analysis of the Competing Factors in the Global Wine Trade and the Development of a Model to Facilitate Foreign Country Entry Mode." (2014). Print.
Spiritstab: 2012 Trends in Adult Beverage Report. Chicago, IL: Technomic Inc, 2012. Internet resource. Read More
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