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Market analyst - Research Paper Example

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Who is it that decided that anyone would want to buy that particular product? Who decided the pricing strategy and who determined that marketing…
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Market research analyst
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Market analyst

Download file to see previous pages... The market research analyst is elementarily responsible for the formulation of data, its interpretation, and drawing recommendations based on the findings of a research. This paper will present the key responsibilities of market research analysts as well as their educational requirements and other legal aspects related to the career.
It is the responsibility of a market researcher to maintain an effective communication with clients to comprehend and document the objectives of the business. They also formulate the analysis plans that will require client sign-off. It is the task of a market research analyst to design or aid in the formulation of questionnaires and guides to ensure that only the necessary data is captured. After data are collected, it is the role of the market research analyst to conduct an in-depth analysis of the data gathered using either the traditional or the advanced methods. After this course of action is complete, the market research analyst then authors reports containing feasible recommendations. The market research analyst also makes presentations on their drafted reports, answering questions and instilling confidence in consumers. Notably, “Market research analysts work primarily in professional environments, either as independent consultants or as employees of consulting firms, corporations, or government organizations” (Pritchard).
Market research analysts, “obtain consumer or employee data through one-on-one interviews, focus group meetings, questionnaires, and polls” (Pritchard). Notably, market research analysts work to ensure that companies understand their target market effectively. With the increasing need for companies to understand the needs of the customer, their psychographics, and demographics, the duties of a market research analyst come in. Practitioners in this career undertake a close analysis of the target ...Download file to see next pagesRead More
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