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It can be observed that ads for women and men are different depending on the characters used, the context, time aired and content. Adverts for male are mainly aired on the weekends in between soccer shows. At this time men are trying to relax and adverts fulfill this motivation by showing ads that help them escape their reality. Ads that target the male audience will usually have a super model female. Its every man fantasy to have no strings attached with a beautiful woman so they get to indulge for a few minutes. Ads targeting male usually advertise automotives and beer. This is because men are the decision makers when it comes to buying cars and are the major consumers of beer. Ads targeting female are usually played during the weekdays since women are presumed to spend more time at home during weekdays compared to men. The content of these ads also differs from those targeting the male. They will usually deal with keeping the family intact and having a comfortable home. This is because having a happy family is what drives women. Such ads will have almost only female characters by will also have women’s men who are represented as loving and family men. Ads targeting men show activities that are mainly done by men such as going on long road trips and fishing.
The writer has been very effective in giving evidence of his claim that advertisers use gender stereotypes in creating different ads to reach different segments based on the gender demographic. The writer firsts states the claim and then systematically supports his argument by exploring four different adverts. His organization is on point as anyone can follow the text easily. It is interesting how the writer connects the ads content to the motivation of different genders. For instance, the value of women is measured by their appearance. Ads targeting this group thus will advertise body products, clothes and shoes.
The writer explores how ads uses the stereotype that men and women are different to
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