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Logos on the other hand is the use of reason, logic or sound argument in justifying an author’s claims. With logos, the author instead convinces the audience by the soundness of his or her argument rather than appealing to the audience’s emotion. Ethos on the other hand uses ethical appeal to win over the audience to the author’s point of view. In the film, the argument is grounded mainly on the moral, ethical ascendancy of a resource person or the expertise of the person making an argument to convince the audience to believe the argument of an author. Katie Teague used a combination of these rhetorical tools in presenting her case and argument in her film Money and Life.
The author used the rhetorical tool of logos heavily or the use of reason and logic in presenting her case in the film. This was evident when she argued the financial and monetary system that made “money as a mean of exchange” and theories of scarcity in the movie. In a way, she also discussed government’s monetary and fiscal policy that made money so important. The approach of the paper is also methodical and logical just like a university paper where there is a framework in laying out the arguments beginning with a statement of a problem, analysis and then a proposal of a solution. The statement of the problem was our entrapment with money and the background is Teague discussion of the monetary system that made money so important to us. First, Katie Teague laid down the general description of the “curses and evils” caused by money in the film as her statement of the problem and the byproduct of the monetary system of the country which we are all slaves.
After stating the problem, the obvious comes next with the analysis of the problem of which the solution can be derived. Here, the approach of the analysis is not much dependent on logos or logic as it should be but rather on pathos or emotional appeal and ethos or credibility of the source. This
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