Analysis of Technological Innovation - Essay Example

My thesis statement will be an analysis of technology as a driver of innovation in the hotel industry and explains the notable hotel success.

The focus of my research will rest squarely on technology as a driver of innovation, investigation, technology for customer engagement, hospitality systems, and customer check-ins and checkouts. My three broad headings will be innovation in customer engagement, quality hospitality systems, and fast customer check-in and check-out. My research seeks to investigate the contribution of technology in enabling a high level of service in the hotel industry and the new challenges presented in the industry. This undertaking also seeks to address whether technology is efficient and effective when used for real customer engagement, appreciating customers accustomed to online space conducting online transactions for instance bookings.

According to Ray, soon new central reservations and PMS facilities will be cloud-based, improving hospitality systems. Fast check-in and checkouts by customers are essential functions in the hotel industry. The hotel industry also embraces social media sites as strategic communication points (Mattsson, 2009). Technological innovation reduces the time taken for the check process. I intend to use the article on the technology driving innovation in the hotel industry, innovative hotel check-ins by Charles Gandee, 2010.

Technology is the lifeblood of innovation in the hotel industry making the check-in experience more personalized more technology-compliant and seamless (Mattsson, 2009). Advanced technology means high cost for most average hotels. I will be glad to discuss with you following any direction you make. Read More