Investigate the BMW Automobiles - one of the global companies - Essay Example

How Social Media has enhanced communication and Business interaction within BMW Automobiles  Date due:IntroductionAny large company in the 21st century is in cooperating social media as a marketing tool, to effectively and efficiently reach its current and potential customers, and BMW is no exception. Use of social media has shown that companies have cut cost by combining technology, as well as social interaction with the usage of words and imagery. The main technological tool used is the internet or mobile based platforms.

The most commonly used applications are Facebook, Twitter, YouTube, MySpace, iPhones, and ipads. BMW company has been using social media to enhance communication and business interactions through social media network coverage, as well as online activities as a communication tool. Social media has provided a platform for marketers including BMW to have a voice as well as a way to communicate with customers. It has furthermore provided a way to personalize brands and help spread out the brand message in a conversational and relaxed mode.

Brief BackgroundBMW (Bavarian Motor Works) a Germany manufacturing company that specializes in automobiles, motorcycles, as well as engine making was founded 96 years ago and has operations worldwide with divisions and manufacturing plants in more than 13 countries on all five continents (Robson, 2008).Comparison- BMW and HondaBMW and Honda are two different companies targeting very different clientele. BMW generally invests a lot in technology 85% of their investments is in technology as their target market are the affluent buyers which in turn helps BMW maintain its incredible high margins.

Honda, on the other hand, is more focused on price tags and mass production of vehicles to maintain or even make profits. Furthermore, it can be said that customers of Honda can upgrade to BMW status while BMW customers very rarely downgrade to Hondas.Description Usage and UtilizationSince BMW invests heavily in technology, with the use of their e-marketing strategy, which incorporates social network applications with the likes of Facebook, YouTube and Twitter in order to reach a high number of people at fairly low costs.

BMW’s use of social media allows for multimedia as well as interactive communication with numerous customers thus allowing better marketing (Mbwette, 2013). While Honda, on the other hand, has less than 50% investment in technology but rely mostly on pricing and TV commercials to make sales in the various countries that Honda sells because the Honda company is generally reluctant on spending money especially to do with promotions.Overall impressions; recommendations for improvementRegarding BMW, the general overall impressions are impressive their business model is great, everything they are doing in regard to business operations is well thought out, and hence no need at the moment for any improvement.

While Honda’s general impression is unimpressive, reason being their lack of investing in technology, poor marketing strategies, as well as car design. Hence, recommendation needs are to have change in management, put more emphasis in research and development, and increased finical investment for Honda products.ConclusionIn summary, social media has strengthened brand names including BMW and has been used as a marketing tool to draw interest in company products and make them visible to potential customers.

As a matter of a fact, social media has become so diversified that its usage can be put in any way that best suits the needs as well as the interests of any business.ReferenceMbwette, K. (2013). BMW E- Marketing Analysis. Slideshare. Retrieved fromhttp://www.slideshare.net/KennedyMbwette/bmw-e-marketingRobson, G. (2008). Inside the BMW factories: Building the ultimate driving machine.Minneapolis: Motorbooks.