The inspirational words spoken by Jobs still have greater effects on various business leaders and people around the world especially his ability to link his message and the intended audience. In the Commencement address by Steve Jobs, CEO of Apple Computer and of Pixar Animation…
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These three stories are about “connecting the dots”, “love and lost” and “death”. Steve Jobs establishes his credibility, influence, and sometimes combines multiple rhetorical strategies to affect his audience to accept these enlightenments of life.
To entirely understand goal of Steve Jobs in creating his argument on speech, the anticipated audience, apparent purpose and context ought to be initially analyzed. This presentation is at Stanford University as commencement. The audiences include top brains from the finest universities in the world. Steve Jobs advices and enlightens the graduates who are about to face life. In context, being an achiever, he imperceptibly uses his own life stories to convince his audience because the stories are reality. Steve Jobs’ humble beginning and the fact that he never graduated indicates that he has a lower starting point than these graduates thus confirming the reality of his stories.
Steve Jobs presents his opinion and history as evidence that creates rhetorical backing in ethos. Steve Jobs, just like any other prominent speaker uses emotional anecdotes to represent their own personality and history. He begins his life story with his unwed graduate mother who puts him up for adoption and other clearly disadvantaged background as a poor child (Jobs Web). Steve Jobs, just like any other prominent speaker uses emotional anecdotes to represent their own personality and history. Presentation of his past connects well with his audience because they are able to relate his past and success. Job creates an environment that enables the audience understand that despite harsh historical encounters, it is still possible to excel. He also explains about a company he started that later grew into a big company and this reminds the grads that even them they can start off things humbly and be successful.
Steve Jobs success in
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