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Building and Hosting Your Own Website - Essay Example

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I am sending out this memo in connection to the recent findings of the website analyst I hired in my effort to improve website conversion and retention of visitors. I have been informed that a number of improvements done on my current website design could drastically improve my…
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Building and Hosting Your Own Website
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"Building and Hosting Your Own Website"

Download file to see previous pages I have always relied on your team to make updates on the website, and unfortunately, this has lead to a delay in the upload of articles as well as the posting of new products and services. As such, I have decided to do the update myself. I wish to have my entire website migrated to a content management system (CMS) such as Joomla so I can add/remove/revise content without the worry of ruining my website design. I am pretty sure that you can do this quite easily as my current website host offers a one-click installation of Joomla on the server. Through this move, I hope I can make updates weekly, if not daily, as well as add new writers and editors to the website without giving full access to the backend of the web server.
I have recently been looking up new website designs and have settled on a clean, crisp look. I want to use colors for actionable items on the website, as well as photos and quotes to highlight important parts of the content.
1. Contrast: I want the background of the website to be white or grayish white so that items (fonts, photos, quotes) will stand out. I want titles or headers of articles to be in all cap and in bold. I want it colored in turquoise (see design document for details). Font of the content must be gray, a bit on the dark side, but definitely not black.
2. Repetition: Photos for all articles (on the blog) must be in black and white. This way, it replicates the design elements of the fonts and serves to highlight the actionable links as well as the quotes taken out from the article. Moreover, repetition can be used in the Navigation of the store where categories of the products/services I offer are located in the left side, as well as in the tag sphere below it.
3. Alignment: I want lots of white space for the site, but I also want to have crisp lines which can be generated by aligning content to the left (for the blog). In the store, I want products/services to display in a 4x4 grid.
4. Proximity: ...Download file to see next pagesRead More
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