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The buying power data presented in the Multicultural Economy on the “difference in spending by race and/or ethnicity suggest that as the U.S. consumer market becomes more diverse, advertising, products and media must be tailored to each market segment” (Selig Center, The…
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Download file to see previous pages It is not a measure of wealth, and it does not include what tourists spend during their visits” (Selig Center, The Multicultural Economy).
5. According to the Selig Center projections, the nation’s Native American buying power in 2010 and 2015 are: $67.7 billion (2010) and $90.37 billion (2015) (Selig Center, The Multicultural ...Download file to see next pagesRead More
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