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Glaceau Smart Water - Essay Example

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Glaceau, which is headquartered in Whitestone in New York City, both manufactures and distributes numerous lines of enhanced water. Glaceau was founded in 1996 by Darius…
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Glaceau Smart Water
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Download file to see previous pages However, in 1998 and 2000, the company added Fruit water and Vitamin water, respectively, thereby expanding its distribution operations to the entire country. By the year 2002, Glaceau’s line of water was the best selling enhanced water brand in the US. In 2006, the bottle water division earned the organization revenues of approximately $350 million (Geller 1). The immense success realized in the US pushed the company to establish business globally by launching its products in Australia, Argentina, UK and France.
The source of Glaceau Smartwater is an artesian spring found in the Northern region of Connecticut. Since water naturally travels on the surface of the earth or through the ground, it picks up substances that naturally, as well as substances present as a result of human and animal activity. Glaceau Smartwater is, therefore, subjected to intricate distillation processes, which entail water purification (Glaceau 1). After distillation, the water bottling plant introduces, in the water, an approved balance of 10mg per liter of Potassium, Calcium and Magnesium, through the addition of electrolytes. Smartwater is available in 20 oz, 700ml, 1 liter and 1.5 liter bottles. The cost of Smartwater is relatively cheap; a liter of Smartwater costs approximately $1.39, which is relatively cheap compared to a liter of whole fat milk is $2.26 and a liter of gasoline goes for $3.315. Clearly, the cost of Smartwater is hardly comparable to that of other essential products such as milk and gasoline.
The primary reason for why I drink Glaceau Smartwater is because the water is loaded with the aforementioned minerals, which are essential to ensuring health and wellbeing. I also drink the water because of its attractive bullet-shaped contained, which is essentially plastic with minimal breakage capacities. The conventional sport cap further ...Download file to see next pagesRead More
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