Importance of Customer Satisfaction - Annotated Bibliography Example

Charlesworth, Alan. Internet marketing: a practical approach. London: Butterworth-Heinemann, 2009. Print.
In this book, the author, Alan Charlesworth, extensively explores the concept of Internet marketing using a practical approach. He discusses aspects of consumer psychology and relates them to Internet marketing, in terms of how online marketing influences consumer psychology and hence consumer purchasing behavior, which makes the book a must-read for anybody interested in our topic.
Faber, Ronald, Mira Lee, and Nan Xiaoli. “Advertising and the consumer information environment online.” American Behavioral Scientist 48. 4 (2004): 447-450.
In this journal article, the authors discuss extensively online consumer information and advertising. They discuss on Internet advertising gives information to consumers online, which in turn affects their purchasing behavior; hence, the article is very relevant to this topic.
Gladwell, Malcolm. “The Science of Shopping.” The New Yorker, 4 Nov. 1996. Web. 4 Nov. 2012. <http://www.newyorker.com/archive/1996/11/04/1996_11_04_066_TNY_CARDS_000376169>
In this article from The New Yorker Magazine, the author, Malcolm Gladwell, examines the science of marketing and incorporates aspects of Internet marketing and its influence on the consumer. He discusses how such marketing strategies influence consumer purchasing behavior; thus, the article is very relevant to this study.
Harris, Dan. The New Media Book. London: British Film Institute, 2002. Print.
In this book, the author extensively explores Internet marketing concentrating on online marketing and terming it the newest and one of the fastest-growing forms of marketing. The author argues that Internet marketing is increasingly becoming popular and that it is playing a big role in influencing consumer behavior, that is consumer purchasing behavior, which makes it very relevant to the topic of our discussion.
Johnson, Steven. “It's All About Us.” Time Magazine, 25 Dec. 2006. Web. 4 Nov. 2012. <http://www.time.com/time/magazine/article/0,9171,1570805,00.html>
In this article in Time Magazine, the author, Steven Johnson, discusses how bloggers, hobbyists, and diarists among others promote extensive Internet marketing and how their activities influence consumer demand and behavior. Due to this, the article is very relevant to the research, which deals with the role of Internet marketing on consumer behavior.
Mehta, Abhilasha. “Advertising attitudes and advertising effectiveness”. Journal of Advertising Research 40 (2000): 67 – 69.
In this article, the author, Abhilasha Mehta, touches on the issue of advertising attitudes and advertising effectiveness, where he looks at how Internet marketing is becoming a major type of advertising and how it is massively beginning to influence the purchasing behavior of consumers all over the world. He emphasizes the fact that Internet marketing is becoming a very effective means of advertising in the modern world; hence, the article is very relevant to the study.
Schumann, David, and Esther Thorson. Internet Advertising: Theory and Research. London: Routledge, 2007. Print.
In this book, David Schumann and Esther Thorson examine the concept of Internet marketing, involving theory and research. They touch on issues of consumer psychology and relate this to Internet marketing. They argue that Internet marketing greatly influences consumer psychology, which in turn influences consumer purchasing behavior since consumer behavior is psychologically influenced. As seen from the summary of the book, it is very critical to this study.
Twitchell, James B. “What We Are to Advertisers.” Compforconverseeng101.blogspot.com, Blogspot, 27 Apr 2010. Web 4 Nov. 2012. <http://compforconverseeng101.blogspot.com/2010/04/james-b-twitchell-what-we-are-to.html>
This article touches on the issue of how advertisers target consumers using various means of advertising. It discusses how advertisers are turning to Internet marketing as their main advertising platform, which proves to be very effective for them. As a result of these aspects discussed in the article, it becomes very relevant to this study, which focuses on the effectiveness of Internet marketing.