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Nike is involved in sponsoring famous athletes and high profile sports figures all over the world. These include baseball players such as Michael Jordan and Steve Nash, tennis players such as Jim Courier, James Blake, Serena Williams, world’s top golf players such as Tiger Woods among others. It has also sponsored world leading football clubs such as Brazil, France and Portugal and other minor events such as high school ball games.
Nike has created a number of print and television advertisements in order to establish the credibility of its name. Advertisements may not only serve as a sales tool but may also serve a rhetorical purpose of credibility, persuasion and logic.
The most famous advertisement campaign was the “Just do it” campaign. This advertisement consists of a logo of a swoosh sign and a slogan with a tag line titled “Just do it”. The slogan is strategically positioned next to the logo. The logo and the tag line are used to represent Nike’s goals and achievement of victory. They serve as icons that represent action and excellence, terms in which any human society can use to relate to..
According to the readings of Arnheim, Barthes and McCloud, the logo and slogan do not represent some kind of image, but rather, give a description of the functions fulfilled by the images. The swoosh logo and the tag line stand for a particular content without visually reflecting its features (Arnheim). The slogan “Just do it” sounds simple but definitely has a deeper meaning meant to evoke reaction in a human being. In a broader sense, it can be seen to mean don’t think, talk or ask about it just do it.
The visual display of the swoosh logo next to it complements this motto (Barthes). These two iconic features can be used to encourage sports figures who may face pressure from their teams. It encourages them to
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The company leads globally in the design and supply of athletic apparel and shoes, and sports equipment. In its 2008 fiscal year, the company recorded an excess of US$18.6 billion in its revenue and it employed over 30,000 people globally. According to The Oregon, Precision Castparts and Nike are the only Fortune 500 corporations headquartered in state of Oregon.
APPLICATION AND ANALYSIS In a sale of contract, not only explicit conditions will have to be taken into account but also implicit conditions arising out of such contract will also be taken into account by a court. Conditions or terms of a contract may be either express, i.e.
Consequently, in 1968, the company became an independent organization after Blue Ribbon Sports, the original company that adopted Nike by Knight, cut bonds with the former Japanese company. It then began to design, manufacture-through subcontractors- store, promote and market its products.
new markets, and creating value for goods and services. All these are the core functions incorporated in Nike Inc. and the recent mergers and the subsequent actions taken in this regard. Specialty: Nike Inc is not just limited to a single foot wear item, rather it ensures its presence in multiple ways, such as sports equipment, apparels and various other inter related items.
Nike industry is referred as such due to the various affiliations and divisions that the company is involved with. However, the intensity of competition in this industry focuses on other companies whose potential for market share competency is a threat to Nike.
Far from being a new innovation, direct marketing has been a technique of advertising and selling products or services for centuries: from the first peddlers and traveling salespeople, to the development of catalogues and mail-order services, to the numerous techniques and media channels used today.
However, this does not conclude the company’s good faith. Over the years, Nike has also been accused of violating human rights and thus, these issues have cropped up and led to the fall and loss of face for
The company has its headquarters around Beaverton, Oregon (Margry, 235). Supplying high quality athletic shoes and apparel is the job of this company and the evidence that it successfully fulfills it is its revenue which lies in