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Analyzing ads - Essay Example

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Name Name of Professor Name of Unit Date Colgate –Palmolive Company Ads Analysis This company is a multinational consumer products company with its headquarters in United States of America. The company is involved in production and distribution of key household and personal products…
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Analyzing ads
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Download file to see previous pages The management has however, created counter strategies in their advertisement techniques in order to capture new customers and maintain its old customers in the market. Fowles’ appeal plays a major role in production of these Ads. The Management factor in his 15 appeals to reach out to market efficiently. Jib Flowless is a scholar who suggests that advertising revolve around 15 different appeals (Fowles 8). These include need for sex, affiliation guidance, and nurture, aggressiveness, to achieve and dominate. The rest of the appeals includes the appeals for the need for prominence, attention, autonomy, escape; feel safe, aesthetic, satisfy curiosity and the psychological needs. The Ads focus on flashy faces of the models with white healthy teeth posing with Colgate toothpaste. This is in order to create appeals to potential customers to be interested enough to buy the product. The other focus is the flashy look of the Colgate plastic pack. This is contrary to its competitor who uses animals known to have strong teeth like the beaver to advertise their products. Ads analysis The Ad in picture one uses a beautiful woman smiling to help market Colgate. The beautiful woman appeals to the emotion of the potential clients in order to capture their attention to look at the Colgate picture. Her brighten smile appeal for the need of affiliation to the beautiful smile. The smile invokes a memorable picture in the mind of the customer just as the marketing department at Colgate aimed to achieve. The Colgate toothpaste appears on the part of the picture to capture the attention of the reader. The conspicuous size of the toothpaste is to ensure that the name of the product hits the subconscious mind of the consumer. The background in the picture is red with large word in white that say Colgate fights germs. This message is to appeal to the need that ensures the customer feels safe. This emphasis is by the choice of the words and their size triggers conversation among the people looking at the advertisement. The main reason for advertisers to choose the above appeal; was to capture the attention of the potential customers (Biagi 156). The appeals reveal the audience of the Ad was parents and young people in the society. The appeal for the need to feel safe was targeting parents who take extra precautions to ensure that their children are safe from germs. The beautiful smile by the woman in the Ad depicts the audience of the Ad to be young people who like to look stylish and modern. In conclusion, Ad was targeting the elite group in the market. The Ad in picture 2 seeks to market a new brand of Colgate toothpaste. This is evident by the large letters in the name Colgate maxfresh. The name maxifresh appeal to need to achieve freshness in the mouth. These words are special and meant to send a message that the product offers maximum freshness in the mouth. The words “Unleash a rush of freshness” work to create an emotional appeal to relate to the product to experience the feeling of freshness. Flashy blue container of Colgate creates interest in the mind of the individuals viewing the Ad to have an interest in the product. The advertisers specifically choose these appeals to ensure that they capture the attention of a larger market pull. The large letters of the product name seek to market the toothpaste among already consumers of other toothpastes products. The Advertisers ensure that the words “Britam stripes” ...Download file to see next pagesRead More
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