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Tourism in dubai - Research Paper Example

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Tourism in Dubai 1. INTRODUCTION The global tourism industry has been experiencing a rapid growth. The industry is identified as one of the major economic contributors to the national and international economy as well. With regard to the rapid development of tourism industry, Dubai has become one of the major tourism destinations in terms of attaining greater interests of the clients from overseas countries (World Travel & Tourism Council, “The Authority on World Travel & Tourism”)…
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Tourism in dubai
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Download file to see previous pages 1.1 THESIS STATEMENT According to the present day context, tourism industry has been designated as second largest sectors after oil export in terms of revenue generation and prevalent employer within the United Arab Emirates (UAE) (Henderson, "Tourism in Dubai: Overcoming Barriers to Destination Development"). Keeping with the present spontaneous growth of the Dubai tourism industry, the study duly focus on critically discussing the inclusive tourism sector of Dubai through briefly demonstrating its historical journey towards becoming an emerging tourism destination for the global clients. Moreover, the discussion would also incorporate major attractions of Dubai along with its renowned events that enable the city to identify itself as one of the leading tourism destinations of the world. Additionally, the study would further reflect on the future initiatives of the Dubai government towards increasing the performance of its tourism sector. 2. BRIEF HISTORY OF DUBAI TOURISM INDUSTRY According to the demographic measurements, Dubai is the most densely populated place as compare to the other emirates within the UAE. The place has been identified as one of the largest trade and business centers for the global marketers. In relation to the historical background of Dubai, the export of oil to overseas countries is the primary source for the place to gain economic growth. However, since the past few years, tourism has emerged as the major contributor to the economy of the city (Henderson, "Tourism in Dubai: Overcoming Barriers to Destination Development"). The establishment of Dubai Commerce and Tourism Promotion Board (DCTPB) in the year 1989 can be considered as the initial step of the government to modernize the Tourism Department of Dubai. However, DCTPB during the year 1997 was transformed and was later came to known as the Dubai Department of Tourism and Commerce Marketing (DTCM) which was primarily intended towards promoting tourism in the city. The continuous development and considerable investments in the tourism industry has been widely recognized to introduce Dubai as a popular tourism destination for the global clients (Dubai Department of Tourism & Commerce Marketing, “Dubai for Tourism”). The primary objectives of the DTCM boards have been oriented towards increasing awareness of Dubai as a favorable and appealing tourist destination through continuous development of its tourism sector, with the intention to increase inward investment within the emirates. Moreover, the board is also identified to empower with adequate responsibility of conducting marketing and promotional activities of Dubai’s tourism sector. With this notion, the tourism industry of Dubai has fueled and obtained adequate capability of attracting global audiences towards its exceptional tourism and hospitality services (Dubai Department of Tourism & Commerce Marketing, “Dubai for Tourism”). 3. ATTRACTIONS In relation to the present tourism infrastructure, Dubai can be regarded as one of the unique and most dynamic tourism and business locations for the global audience. The tourism ...Download file to see next pagesRead More
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