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Media's influnces - Research Paper Example

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Name Date Course Section/# Media: An Impact Statement on the Way in Which it Shapes Lives, Ideas, and Global Thought An undeniable aspect of the current world is with regards to the fact that media proliferation exists upon almost every level of society…
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Media's influnces

Download file to see previous pages... As such, the power that media has upon the lives of individual around the globe is dynamic and likely will increase as globalization and media integration continue to be evidenced. As a function of seeking to understand the impact that media has on stakeholders within society, the following analysis will engage the reader with some of the most prominent ways in which media impacts the way in which people think, act, and define/constrain their lives. A negative aspect regarding the current realities of media coverage and terrorism is with respect to the overall level of understanding that continual 24/7 coverage of terrorism related events ultimately has upon societal consciousness. If one considers, for instance, the recent Boston bombing was indicative of the way in which media proliferation and continual coverage worked to undermine any type of understanding, realization, or remorse for the events and focused upon anything but rational or substantiated reports. In effect, the media circus that surrounds many of the terrorism incidents, especially those take place to mastic way, has escalated to such a scale as to diminish any semblance of professional reporting and devolve this into something of a media circus/frenzy in which each and every potential angle and/or hearsay is given air time and discussed as a means of continually providing the viewer/listener/reader with a new take, a new stance, or new information concerning the topic at hand. Ultimately, all of this is done as a means of providing the media outlet with a further level of revenue. This is due to the fact that they are solely and completely aware of the realization that their profits and revenues are contingent upon their ability to continue to manufacture and engage the participant with what can be considered “new” information. Understanding that is necessary to continually compete with the viewer/reader/listener’s attention, these media outlets engage in a form and level of coverage that would have been unheard of that a few years previously. Although such a level of analysis is circumstantial at best, the reader could seek to create a level of understanding between the rapid increase in global terrorism and the rapid increase in media coverage that it is garnered over the past 10 years time. The profit-driven nature of the news media strikes at the very core of the issue up for discussion within this analysis. Ultimately, the very sad reality is that the news media derives a very great deal of profitability of the suffering and magnitude of harm that both man-made and natural disasters in her around the world (Thomas 53). At Within such an understanding, it becomes quite obvious to the reader that the news media is ultimately desirous of events such as terrorist actions which will greatly increase the scope of viewership that they would otherwise derive any one particular time. Although this is indeed sadistic, a rapid increase in viewership as a result of terrorist action allows for the news/media outlets to rapidly increase its profitability. Once again, although such a reality is difficult to fathom and completely understand within an ethical interpretation of the current paradigm, it is nonetheless true and impacts upon the extent and level to which terrorism is engaged and the extent and level to which societal stakeholders are presented with a continual influx of ...Download file to see next pagesRead More
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