RHETORICAL ANALYSIS OF A PROFESSIONAL DOCUMENT INTRODUCTION Conventionally, rhetoric is considered as one of the most important and necessary art in order to persuade, motivate or inform specific audience through writing or speech…
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This paper is focused on the identification of rhetoric strategies in an academic and professional paper written by Saurav K. Dutta and Raef A. Lawson in the domain of managerial accounting. The title of paper is “Boosting Management Accounting’s Stature on Campus” and it has been published in year 2007. ANALYSIS OF RHETORICAL STRATEGIES Style and Tone The style adopted by authors of this paper is comprised of long and fluent sentences along with descriptive and appropriate usage of words. The appropriation of words used by the authors is strictly in concordance with the field which this paper has associations that is business. Structure of sentences is simple and effective which demonstrate the informative intention of authors. However, the paper is aimed to persuade the academic institutions, authors have adopted the straight writing technique in which simple structured sentences are presented to inform the audience about the criticality of the issue. As this article is professional as well as academic, the tone utilized by authors is highly descriptive. However, authors also have acquired a sarcastic tone to signify the criticality and to represent historic happenings in the domain of management accounting. ...
Followed by the construction of the argument in which authors have demonstrated the flaw of contemporary academics on the basis of which the problems are developed as associative with the field of management accounting. By developing the whole explanation for the problem, authors have proposed a way out which is the basic purpose of the author to be developed. In this domain, the whole paper represents a systematic deliverance of the argument with a demonstration of excellence by the authors in the related field of study. Due to this, authors have successfully developed the stature of authors as credible and authentic which assists to imply the intended argument in a more sufficient manner (Dutta and Lawson 43-45). Pathos The presence of pathos in the article is distinctively highlighted with the explication of issue and its association with individuals who are professionally accountants in a negative manner. Authors have identified a significantly critical issue regarding the field of accountancy on the basis of which authors developed that this critical issue is decreasing the need of accountants. There are two prominent features in the paper which depicts the persistence of pathos acquired by authors in order to persuade the targeted audience on emotional plain. Firstly, authors have portrayed a factor of concern for the field of management, business and accounting that is the declining need and efficiency of accountancy in contemporary times. It creates an immensely persuading impact on the academies of business and field of accounting because of the importance which is intrinsically related to this discipline of studies. On the other hand, it illuminates problems for individuals who are acquiring the academic
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Rhetoric makes heuristics provisions for distinguishing, comprehending, and developing certain arguments related to specific settings (Young, Becker & Pike, 1970, 1). There are five main criterion of rhetoric for framing a persuasive speech to affect the audience, which are based on arrangement, memory, discovery, style, and apt delivery. In case of rhetorical literature, Corbett, had claimed that in such instances rhetorical analysis "is more interested in a literary work for what it does than for what it is" (Corbett, 1990, xxii).
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