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Ancillary 1 Audience Exploration - Essay Example

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Subject: English, Essay Date: Topic: Ancillary #1 Audience Exploration A description of the cultural values the magazine embraces “Us Weekly”, is a weekly celebrity gossip magazine. One must say that it is the constructive gossip that helps to inform and build the lives of celebrities who are part of the competitive world…
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Ancillary 1 Audience Exploration
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"Ancillary 1 Audience Exploration"

Download file to see previous pages The company is based in New York City. In tandem with its objectives, it covers topics related to celebrity relationships, the ever growing fashion world with the latest trends, beauty and entertainment. The present format of the magazine was introduced in the year 2000. The important sections of the magazine are: “Just Like Us: photos of celebrities doing things everyday people do. Inspired by a regular Sesame Street feature about animals. Who Wore It Best? : Reader polls of which celebrity wore an outfit better Hot Stuff: the latest gossip from inside Hollywood’s The Red Carpet: the looks and styles from Hollywood’s hottest parties and premieres Hot Pictures: Celebrity sightings of stars around the globe Fashion Police: Famous comedians cite the fashion disasters of the stars, and the best “look of the week” The Record: A roster of changes in the lives of stars — births, marriages, divorces, etc. Loose Talk: Quotes from the stars Us Musts: According to Us Weekly, the must-see films, TV shows and DVDs.”(Us Weekly) The titles of the sections are self-explanatory that cater to the psyche and expectations of the celebrities and their fans. The ideal target audience and their social practices The Editorial Board, the policy and decision makers know their objectives well and the art of appealing to the psychology of the celebrities and their fans. The contents of the magazine lead the reader to their website Usmagazine.com launched in 2006 with about two million hits per month. This site is a source of public relations exercise to maintain and augment the popularity of the magazine. It also provides a number of additional features like news blog, star photographs, and coverage from the red carpet galleries from premieres special events, videos, games, quizzes and opinion polls. They know how to hold on and gain popularity amongst the target audience well, by bringing out many signature issues, Hot Hollywood special issues, Best Bodies Issue and Best Makeovers issue. These moves make the magazine “celebrity friendly.” The magazine is more information-giving in its targeted areas and not totally gossipy in character. Well-researched information adds to the respectability of the magazine and the readers remain expectant about the arrival of the magazine week after week. Some of the top stories in the latest issue of the magazine are a pointer to the ground which it covers: Jane Seymour Goes Without Makeup in Stunning Picture Kim Kardashian Shows Off Growing Baby Bump on Super Bowl Sunday Kate Middleton Covers Up Baby Bump: Pictures Kate Middleton Covers Up Baby Bump: All About Her Outfit! Beyonce Performs at the Super Bowl: Why Jay-Z Didn't Join Her on Stage Thus, Us Weekly makes constant exploration to construct and maintain audience connectedness, and has been growing in all the directions like the octopus. Audience measurement means to be on the lookout for relationship of the audience to the sections of the magazine and the types of articles covered under those sections. The themes of the articles should cater to the needs of the current demands of the audience, besides creating a lasting impression in their minds. They need to inspire the focus groups and fan forums and establish a connectedness. They must answer the individual and social needs through the contents of the articles. Aggressive marketing helps audience ...Download file to see next pagesRead More
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