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Map British Airways stakeholders. Describe with examples from at least two different stakeholder groups some of the ethical - Essay Example

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BRITISH AIRWAYS; STAKEHOLDERS MAPPING AND EXPLORATION ON HOW THE COMPANY DEALS WITH THEM COUPLED WITH ETHICAL CONCERNS. BY……………………………………………………… NAME OF THE UNIT NAME OF THE PROFESSOR NAME OF THE UNIVERSITY ACADEMIC LEVEL Executive Summery The purpose of the paper is to understand British Airways, map its stakeholders and to examine how the company dealings of the company with them coupled with ethical concerns…
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Map British Airways stakeholders. Describe with examples from at least two different stakeholder groups some of the ethical

Download file to see previous pages... Further it maps four stakeholders of British Airways being: customers, employees, competitors and the local community. Table of Contents General Overview of British Airways…………………………………4 Definition of Business Ethics………………………………………….4-5 Understanding Stakeholders…………………………………………..5-6 Examining Stakeholder mapping………………………………………6-7 Discussing and mapping British Airways Stakeholders………………7-10 Conclusion…………………………………………………………….10-11 Bibliography…………………………………………………………...12 British Airways is the UK’s leading airline dealing in both international and domestic freight, mail carriage services and provision of auxiliary products. Its roots can be traced back to the emergence of civil aviation following the infamous world war one. The company has evolved tremendously over time with its first international flight between London and Paris on 25th August 1919 by its forerunner company Aircraft Transport and Travel Limited, (A&TT) to the current worldwide destinations with extremely sophisticated planes both for cargo and human transport (Britishairways.com, 2012). The United Kingdom leading airline has been very profitable with a turnover of ?8.99bn in the year ending 31st March 2009 (Petya, 2011). For this famous airline company to witness such growth, and market dominance, there has to be proper coordination and professionalism coupled by high degrees of commitments by the stakeholders of the company. In the business world, the act of ensuring a well coordinated relationship between a company and the stakeholders is called corporate governance. The paper will explore, discuss and map some British Airways stakeholders, their ethical concerns and how the company has dealt with them in general. To tackle this paper efficiently, it is prudent to understand its key terms. Businesses operate in human societies and need to uphold the moral values that are advocated within their locality and beyond due to globalization. The world has increasingly become a global village and what affects one part of the world automatically affects the other. For a company to gain desirable public image it has to uphold business ethics in its operations and decision making. Applied-Corporate-Governance.com (2012) defines business ethics as, ‘‘the application of moral code of conduct to the strategic and operational management of a business’’ It is important to note that different people have varied moral standards, hence what may be considered morally upright to one may not necessarily be so to another person owing to individual diversities. Ethics is about personal moral judgment of right and wrong. The business entity has to understand this and to operate in a manner that facilitates it to win the public trust for a desired culmination to enhanced profitability. The same can be achieved through careful moral examination of corporate social responsibility, political and social systems coupled with individual moral standards. A business entity that desires to flourish should embrace ethical practices as this will ...Download file to see next pagesRead More
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