Running head: Choice as a Paradox Name Institution Date Choice as a Paradox The process of making a viable choice entails a mental process whereby merits are judged in regard to an array of options and thereby selecting the best option is commonly referred to as choice…
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However, there are situations where one is required to make a choice in an artificially restricted context and as such, it follows that that person will face discomforts associated with making a choice and it may be that the outcome will be largely unsatisfactory. It is a fact that an array of options pose as a means to such notions as; confusion, unstructured existence, which result to development of indifference and regrets over the choice made with reference to those that were not take (Amato 2009). The purpose of this paper is to access how choices exist as a paradox and thereby explaining why people find it difficult to make choices. The discussion to follow will base its reference to choices in consumerism as well as in technological aspect. In regards to the consumer’s choice, there is a great deal of opinions that can be said. It is true that the life of a consumer is usually encompassed with choices, which have no boundaries and as such, in the long run, the state becomes a life full of hyper calculations, which are intended to pursue a state of perfection and as such, this perfection can be said to be always unreachable (Glasser 2009). For instance, when a person needs to buy a space consuming item, he or she will be up beat not to make the wrong choice (Roberts 2002). As a result, that person will end up bearing down and at the end becomes engaged in conducting of a research, which is comparative in nature. It is only when consumers do the right choice that the fantasy takes not only the right direction but also assumes the right shape. As such, it follows that there will be prevalence of a global beatitude (Roberts 2002). In the contemporary times, the citizens of U.S spend more time while doing shopping more than other people in other countries in the world. According to the recent researches, it has been found that people in America go to do shopping at least once a week and this exceeds the number of times that the hoses of worship are visited (Elizabeth 128). When these shoppers are requested to do a ranking in regard to what they achieve from being involved in various activities, it is amazing that shopping is usually ranked among the last activities (Kanazawa 2004). This is supposed to mean that, people tend to shop more but what they get from that in terms of enjoyment is usually less. Such findings are such that they are encompassed with puzzling states. In most cases, it is common that people tend to spend a considerable amount of time doing shopping. As such, shopping involves a range of choice and this follows that picking what a person needs or wants becomes a daunting task and therefore much effort is needed (Campbell 2006). In regard to this, several questions tend to arise. They include; why do individuals enjoy shopping the least? If so, why do they repeat it every time? For instance, if a person finds it unconvincing to do his shopping in the supermarkets, it is advisable to get over it purchase what he or she buys without regarding the alternative of the products (Kanazawa, 2004). As such, going to the supermarkets to shop requires one to put up extra efforts since the person is going to be faced with many products to choose from and as such, he must scrutinize the choices to come up with the best choice. The social science researchers concerned with the choice as their main areas of address regard the above situation as their standard line of research (Priaulx 2006). According to these researchers, if indeed consumers
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