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Systems of Association - Assignment Example

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Name: Course: Instructor: Date: SYSTEMS OF ASSOCIATION This is an essay that compares “The Battles in Seattle” by Levi and Olson and “The Dynamics of Standing still: Firestone Tire and the radial revolution” by Donald Sull. In his article, Sull explains how firestones manufacturing companies suffered immensely on the introduction of other companies…
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Download file to see previous pages The company’s failure is believed to have been caused by the continued reliance on glory achieved during its years of success and the way in which the company responded to the new competition (Sull 352). Sull argues that failure to respond effectively to the new technology and competition caused the company’s failure. Firestone began experiencing rivalry in the mid 1960s, whereby its competitors had an ambition to restructure the tire market industry. They joined the market by introducing radial tires and achieved positive response. Statistics show that one million units were sold each year for almost five years (Olson and Levi 391). Their accomplishment is attributed to their mode of advertising whereby they ensured the right information reached their target markets. Their marketing policy involved promotions and presenting that the innovated tires had a longer life, improved safety and were considerably cheap. On the other hand, Firestone decided to restructure their tires into radial ones (Sull 360). Their decision was based on that complete transfer to the new technology would result to enormous investment. This decision resulted to accelerating activities in their past success. According to Professor Sull, the history of success acquired in the late 1960s turned out to be its greatest enemy, hence, its downfall. The article “Battles in the Seattle” aimed at clarifying the important nature of political expression that creates success in trans-nationalization of social movements. It also verified that protests do not always bring forth the expected results. In fact, strikes can provoke contradicting measures. According to the article, workers in Seattle have demonstrated thrice striking in 1919, 1934, and 1999. In 1919, a strike in the Seattle city caused a five-day shutdown of the city (Olson and Levi 389). In 1934, a group of protesters caused the closure of several cities among them Seattle and Tacoma (Olson and Levi 392). These battles had similar objectives, which revolved around better conditions for workers in the Seattle region. It is essential to note that the workers involved in the 1999 strike meant for a peaceful demonstration. However, intervention from an unknown group of people caused the government to turn the Seattle streets into police war grounds. The police demanded peace by using teargas, rubber bullets, pepper sprays and other items like grenades (Olson and Levi 399). In all the battles, a group of people demonstrated against the World Trade Organizations. Nevertheless, the strike was considered a failure and a waste of time since the workers did not achieve their goals. The strike ended without recognition of their demands that included bargains for salaries, improved work conditions, and benefits. According to a number of critics, the strike planners and leaders lacked an objective and an identifiable program for the five-day strikes. The leaders in all the strikes embarked on using similar ways as used in the previous ones. Just like the failure experienced by the Firestone Company, the workers strike failed. Their failure can be attributed to the dependence of already used strategies. Firestone had experienced continued success with their methods of marketing and were not willing to adapt new ones. In my opinion, remaining with the already successful ...Download file to see next pagesRead More
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