quora
Nobody downloaded yet

Celebrities in Advertisements - Essay Example

Comments (0) Cite this document
Summary
Introduction Today’s modern and technologically advanced world has become highly media driven. To stay in the heat of the competition, different companies and services are using the medium of advertisements aggressively, to sell their products. Advertisements and commercials through different media like print, television, hoardings, radio etc., are constantly bombarded on target consumers…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER94% of users find it useful
Celebrities in Advertisements
Read TextPreview

Extract of sample
"Celebrities in Advertisements"

Download file to see previous pages Hence, the celebrities have become a strong weapon of influence in the hands of advertisers as they not only help in selling the products, but also help in creating a long lasting psychological association between the product and the consumer, which ensures the future success of the brand. Celebrities In Advertisements As per the modern trends, advertising can be defined as “a paid persuasive communication that uses nonpersonal mass media –as well as other forms of interactive communication- to reach broad audiences to connect an identified sponsor with a target audience” (Wells, Burnett and Moriarty 5). From the definition, it is clear that advertisers use the advertisement to persuade people to take some action or to take a decision related to the products that are being advertised (Wells, Burnett and Moriarty 5). However, making a consumer to take a decision regarding a product is not as easy as it seems as there are hundreds of different brands selling the same kind of products. Hence, the advertisers have to use a strategy that is highly powerful and highly impacting. This is where the role of the celebrity in advertisements begins. The fact that approximately one sixth of the ads world-wide features the celebrities shows how beneficial it proves for a brand to have a celebrity feature in the advertisements (Shimp 250). Moreover, the salaries the celebrities are paid are huge. According to a report on top endorsement incomes of athletes (2007), professional golfer Tiger Woods and Phil Mickelson were paid $100,000,000 and $47,000,000 respectively, for the ads (Shimp 251). To endorse the brands, the advertisers use variety of celebrities from the field of television, movies, sports, athletics and even politics (Shimp 250). It is believed that celebrities have the power to influence the attitudes and behavior of the consumer towards the brands as they are respected and loved by the consumers (Shimp 250). The brands pay huge salaries to the celebrities to advertise their products as they think that celebrities can positively influence the consumer and increase the sale of their products (Shimp 250). Studies in the field of advertising have revealed that there is a positive link between the ‘famous people’ in the brand and people’s favorability towards it (Pringle 69). The chances of success of a brand increases when it features one of the likeable celebrities in its advertisement (Pringle 97). Hence, it is believed that celebrities have the power to influence the decision of the people. However, what really works behind the success of the brands featuring celebrities in their ads is the method of ‘mental association’. Psychology Behind Celebrity Advertisements It has been proved that the presence of celebrity in the brand advertisement increases the chances of its success. The explanation for the effect of celebrity advertisements on people’s behavior and thinking can be found in the psychological theory of ‘mental association.’ According to psychoanalysis theory, the principle of ‘association’ governs the mental life of human beings (Richards, Macrury and Botterill 140). The theory states that when a person has any experience, his mind creates an association between the feelings related to that experience and the elements that were involved in that experience (Richards, Macrur ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Celebrities in Advertisements Essay Example | Topics and Well Written Essays - 750 words”, n.d.)
Celebrities in Advertisements Essay Example | Topics and Well Written Essays - 750 words. Retrieved from https://studentshare.org/english/1437566-celebrities-in-advertisements
(Celebrities in Advertisements Essay Example | Topics and Well Written Essays - 750 Words)
Celebrities in Advertisements Essay Example | Topics and Well Written Essays - 750 Words. https://studentshare.org/english/1437566-celebrities-in-advertisements.
“Celebrities in Advertisements Essay Example | Topics and Well Written Essays - 750 Words”, n.d. https://studentshare.org/english/1437566-celebrities-in-advertisements.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document
CHECK THESE SAMPLES - THEY ALSO FIT YOUR TOPIC
Advertisements
Full name Professor Subject Date On Advertisements Advertising is the process employed by companies to let people know about their products, the benefits gained from their products and to encourage them to buy the said products. In this process, models are very essential because they are easily identified by consumers.
2 Pages(500 words)Essay
Comparative Analysis of Advertisements
Through advertisement as a promotional method, companies are allowed to create awareness in the market, convince consumers and as a result cause them to make a purchase decision. This is achieved through effective and competitive marketing communication strategies through campaigns and advertisements (Martinez 612).
5 Pages(1250 words)Essay
Analyze a Category of Advertisements
When it comes to the millions of dollars spent on advertising, each method of advertising is targeted toward a particular demographic. While it remains unclear to the people on the outside if the advertisements actually work, we can generalize whether or not the advertisements appeal to us, especially if we are a part of the targeted demographic.
7 Pages(1750 words)Essay
Celebrities
For celebrities, it is often a huge victory for them when they are under a contract with big corporations. However, if the celebrity is involved in a scandal of any nature, the company might find itself between a rock and a hard place, such that it might find it difficult to manage the situation and determining whether to cut ties with the celebrity or not.
4 Pages(1000 words)Essay
Business Research
Over the past few years, celebrity endorsement has been applied in advertisements. Erdogan and colleagues (2001, p. 41) denote that the use of celebrities in advertisements has grown by 20 percent over the past 20 years. This increase in celebrity endorsements in adverts has seen an increase in the sales of the different products.
9 Pages(2250 words)Essay
Advertisements
These adverts are meant to capture the attention of consumers and provoke them to purchase a certain product or use it. Advertising involves the repetition of the name or image of a product with the aim of associating it with particular qualities with the brand in the minds of the consumers.
3 Pages(750 words)Essay
Celebrities
One of such aspects of the functioning of the mass media is the extensive coverage of life and deeds of "celebrities", without whom it is difficult to imagine any single news report on TV, radio, or in magazines and newspapers. Aside from the paparazzi hunting for the private details of celebrities lives, another popular object of public attention are the instances when famous people are caught making unusual remarks, especially if these are not politically correct.
2 Pages(500 words)Essay
The reason why Nike should not sponsor Tiger Woods
In addition, due to his embitterment, I think Nike should not sponsor him. This is because the scandals surrounding him can cause a poor reputation of Nike, which is a reputable company. In addition, considering Tiger Woods’s relationship with the rest of his sponsors such
2 Pages(500 words)Essay
Celebrities Endorsement
The rise of consumerism can greatly be dependent on the endorsement of celebrities through numerous advertisement techniques. In so doing, celebrities create ideological frameworks in the society and influence to conform to set ideologies. Thus, they act as socialization agents through which people identify themselves with.
2 Pages(500 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Let us find you another Essay on topic Celebrities in Advertisements for FREE!
logo footer
Contact us:
+16312120006
Contact Us Now
FREE Mobile Apps:
  • StudentShare App Store
  • StudentShare Google play
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • Miscellaneous
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us