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Comparison Contrast of Foreign and domestic automobiles - Essay Example

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Comparison-Contrast essay of Foreign and domestic automobiles (US).
Europe and Asia are the two continents where the finest cars are made, more and more Americans have started thinking that cars made in these continents perform better than cars made in America…
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Comparison Contrast of Foreign and domestic automobiles

Download file to see previous pages... Nissan, Honda and Toyota are the dominant forces in Japan, they make automobiles which perform very consistently and are equipped with the latest technology. The likes of Volkswagen, BMW and Mercedes Benz are the dominant forces in Europe, they make fine cars like Audi, Mercedes and other very popular cars, there are several types of Audis, and there are luxury cars, SUVs which sell like hot cakes. “Slightly more Americans now say the United States makes better-quality vehicles than Asia does, with 38 percent saying U.S. cars are best and 33 percent preferring autos made by Asian companies, according to an Associated Press-GfK Poll.” (Foreign Cars)
Toyota specifically stands out because the company follows a comprehensive system of TQM which stands for total quality management, the whole line of production can easily be stopped should any problems be discovered, this has often saved the company from launching automobiles which have had safety problems unlike Honda and a few other companies.
Ford, a leading American company has been very successful because they have been making affordable cars but these cars are complete misfits when they come up against foreign cars. Quality does not come cheap is an age old cliché, some of the high end models of European and Asian automobiles are far better than American cars, these cars are safer equipped with airbags and other high tech safety equipment, these cars are faster but these cars are not inexpensive. ...
General Motors is a big American company which has had some serious financial problems in the past, these financial problems cropped up simply because the company was not making enough profits, these problems may occur in the future considering the highly competitive nature of the automobile industry. Camry manufactured by Toyota which is a foreign automobile company has been bought by countless Americans, it has been the bestselling car in America for almost a decade now, this goes to show the increasing popularity of foreign cars in America. “Cities in Middle America — places such as St. Louis, Cleveland and, of course, Detroit — have the highest percentage of American car buyers. In Detroit, for example, 67 percent buy American.” (Austin Business Journal) This quote from a very popular journal sheds light upon how only in a few selected areas do buyers buy American cars whereas the reach of foreign cars can be seen in almost all the areas and regions, this goes to show the widespread reach of foreign cars and the limited reach of domestic automobiles. “Toyota averages about 50 percent, he said, and imports about a million vehicles a year into the U.S. from Japan. Domestic content may decrease gradually." (Drive Blog Journal) The increasing demand of automobiles manufactures by Toyota has been highlighted time and again in this paper, the more this car gets importer into the US, the more it will capture the market share. This would mean that domestic automobile companies like GM and others would have to face increasing difficulty and a very competitive environment in the near future. Honda also exports a lot of cars into the US and it is again a very big competitor for the domestic automobile companies. “For some buyers, the concept of buying an ...Download file to see next pagesRead More
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