We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Comparison and Contrast - TV Commercial Analysis - Essay Example

Comments (0) Cite this document
Summary
Compare & Contrast – TV commercial analysis Television media and advertisements are perhaps are best psychoanalysts! Advertisements attempt to tap the abstract elements of life including beauty, happiness, lifestyle and looks. Some of these components are often specific to gender…
Download full paper
GRAB THE BEST PAPER
Comparison and Contrast - TV Commercial Analysis
Read TextPreview

Extract of sample
Comparison and Contrast - TV Commercial Analysis

Download file to see previous pages... The ability to attract the opposite sex gives an individual a unique sense of happiness and confidence, which perhaps provide a boost to his success. Hence this concept of beauty has now been extended to men as well especially with metro sexuality in vogue. Despite some ethical arguments, the advertisements of fairness creams and products have been popular amongst the Asians and almost all beauty brands have catered to this segment with the help of fairness lotions and creams. The recent ‘Emami Fair & Handsome’ TV commercial has been taken up as the exhibit to be analyzed in order to depict how good looks can change one’s lifestyle and even career almost overnight. The idea of using such products is no longer a female’s domain. The advertisement depicts girls admiring fair looks in their man of choice rather than vice versa. The paper will therefore bring up a comparison of how the male models and female models are presented in terms of their movements and reactions to the product advertised and using icons like the reputed Bollywood actor Shahrukh Khan makes this larger than life truth more convincing. In my opinion, such advertisements have managed to ease out the gender differences in terms of concepts of looks. A young girl was supposed to be fair in order to gain attention of his male partner as portrayed in previous fairness advertisements but this commercial promotes the metro sexual image of a man where the skin color would play a similar role. Irrespective of gender differences, fairness of the skin promises to change one’s a) public image which decides success and b) look that gives confidence, but c) promotes discrimination on grounds of racism The main idea promoted by the 60 seconds television advertisement is the fact that fairness, which has once been, portrayed as a requirement for the female and dark skin a shame is now applicable even for men. However using such products or looking fair does not take away their manliness and hence gone is the concept of ‘tall, dark and handsome’. The advertisement here portrays Shahrukh Khan enacting a film scene where he fights with sword and even rescues a woman, portraying chivalry. The woman is struck by the glow of his skin and stares at him. When he enters amidst a big crowd of audience, people especially the girls, cheer for him. They almost rush and gather around him. While walking down the carpet, he notices a dark skinned young boy staring in awe at the actor. All the young girls are flocking to the middle aged icon with glowing fairness instead of the young boy who looks amazed at his popularity. He is a little shy because of his dark skin and hence does not have the confidence to mingle with the others and enjoy like them. His dark skin also seems too dark which makes him stand out from the crowd and nobody seems to notice him apart from the actor. As the boy watches his icon’s popularity and ability to perform like the hero as well as be the girls’ favorite outside his shoot, he is ashamed of his dark skin and this is identified by the icon who hands over the secret of his success, the ‘Emami Fair & Handsome’ facial cream which changes his fate instantly. The next scene finds the boy with a fair skin and he walks down the carpet like his icon with beautiful female models running towards him and embracing him. Everything seems like a dream come true and at this point it is difficult to recognize any difference between reality and illusion ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Comparison and Contrast - TV Commercial Analysis Essay”, n.d.)
Retrieved de https://studentshare.org/english/1423697-comparison-and-contrast-essay
(Comparison and Contrast - TV Commercial Analysis Essay)
https://studentshare.org/english/1423697-comparison-and-contrast-essay.
“Comparison and Contrast - TV Commercial Analysis Essay”, n.d. https://studentshare.org/english/1423697-comparison-and-contrast-essay.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document
CHECK THESE SAMPLES - THEY ALSO FIT YOUR TOPIC
Consumer Products Report
This report identifies the pros and cons of purchasing a Sony BRAVIA KDL60EX720 46 inches 3D LED TV against the pros and cons of same products offered by Samsung and Philips. This research would help the readers to identify why Sony’s LED TV is better than Samsung and Philip’s LED TVs.
8 Pages(2000 words)Research Paper
Analysis by Comparison and Contrast
However, other software’s have been developed in the process to facilitate the development better approaches to the whole system of information presentation. Among the software is Prezi. Compared to power point, Prezi offers the best opportunity to change the arrangement and information and the design probability.
4 Pages(1000 words)Essay
Analysis by Comparison and Contrast
Initially a program named power point prepared by Microsoft was exploited to these commercial and academic ends. Through this we could manipulate different text fonts, images and audios and videos to make our presentations lively. From computer-based Power Point , we have move a step forward and have accessed to an interactive web based program that has lent more sophistication to our presentations.
3 Pages(750 words)Essay
TELEVISION COMMERCIAL ANALYSIS (Film & Television)
Whether it is in the movies we watch, the TV programs that air nightly, the magazine stories or the advertisements that break up the spaces in
6 Pages(1500 words)Essay
Marketing Advertisment: TV Commercial Analysis
The essay explores the Old Spice deodorant TV commercial that is one of the most interesting television commercials of all time. The researcher states that this television commercial of “Old Spice” product emphasizes upon the concept that men can improve the quality of their life by using the Old Spice deodorant.
4 Pages(1000 words)Essay
Comparison & Contrast
Despite the fact that Givenchy developed these two brands of cologne, they have different fragrances. In order for one to produce the perfect scent, different mixtures of fragrances are combined when creating the colognes. The Play cologne consists of mandarin orange,
2 Pages(500 words)Essay
Rhetorical analysis for a TV commercial
The clip may be easily understood by somebody who grew up and lived in America especially if one has experience the fright of terror
4 Pages(1000 words)Essay
Analysis by Comparison and Contrast
Upgrading the equipment is a major change experienced in a business. Many jobs are at the stake of technology. All employees are affected by changes in the equipment. Any up-gradation
3 Pages(750 words)Essay
Executive Summary Franks Pizza Pan
From my analysis, I believe that this idea is original since several shops in the in the area do not have the system. The current manual system that Frank’s uses to track the customers is time consuming and difficult to trace when
1 Pages(250 words)Essay
Comparison/contrast
This is because pollution leads to degradation of the environment. Plastic pollution has been termed one of the problems affecting the environment. This is because plastics are non-biodegradable, thus may lead to prolonged negative impacts to nature. Genetic engineering
2 Pages(500 words)Essay
Let us find you another Essay on topic Comparison and Contrast - TV Commercial Analysis for FREE!
Contact us:
+16312120006
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us