Digital business snapchat - Research Paper Example

At the end of this provided timeline or period, the videos or photographs become hidden from the devices used by recipients, as well as being deleted from Snapchat servers. As the new thing in the market, more people were using it evidenced by the company’s records whereby, as at May 2014, Snapchat application users were sending 700 million photos and videos on a daily basis. In addition, viewers of Snapchat content users towered over 500 million times on a daily basis. This high usage from customers is mainly due to the benefits that the application provides to its users.

Furthermore, the application can work through various communication devices such as SmartPhones, thereby enabling privacy and security of the images and videos shared. The self-destruct mechanism set by the application on shared photos and images also ensures a high sense of privacy, as one cannot keep it long enough for it to leak to unauthorized persons. The sender has the option of selecting the people he or she wants to view his or her videos or photographs. As such, the sender determines the amount of time in which he or she wants his or her recipients to view the photos or videos before they self-destruct and delete completely from the application’s database (Bassiliades, 2014).

A comprehensive SWOT analysis entails evaluating four major options in the business environment of the company. as for this case, a SWOT analysis evaluates the business environment of Snapchat since its inception to date, with regards to aspects such as S – Strengths, W – Weaknesses, O – Opportunities, and T – Threats. Strength refers to the factors or aspects that provide a competitive edge for the application. A weakness refers to the areas within its business environment that can create a loophole and diminish the returns on the business profits.

An opportunity refers to new doors and chances that