The Competitive Advantage and Issues of Outsourcing - Admission/Application Essay Example

Discussion My reasons for pursuing the diploma program are of course varied. I have my professional and personal reasons. Let me start with the professional reasons. Will this global program fit into my long-term academic and professional goals?

I am very sure it will. The diploma program will complement my previous studies since my undergraduate degree is in Marketing, Public Relations, and Advertising. The diploma program, I believe, will give me the know-how and skill to become an international marketing expert. Since it is marketing, there is no question that it will fit my plans. Perhaps completing the program will also strengthen and update me. Of course, I will have the pleasure of having a diploma in one of the biggest countries in the world, the United States.

I also know that one could not know everything in marketing. I knew professors who might have handled a subject for five years or more and yet I have seen the same professor have updated himself with the same subject matter every now and then. There could always be something fresh and new in marketing, public relation, and advertising. The global complexities of the global consumer market, e-commerce, and strategic supply management are better learned in school with one of the best faculty and industry leaders in the world than expected to read them in the books or learn them from experience.

The best practices of marketing research will always be there and one would be better equipped if updated with such techniques via a diploma program. As a marketing graduate, I know the price of always being there in the market ahead of one’s competitors in launching any new product. Being there first will tell an ordinary consumer that the company knows the business and it is better to develop customer loyalty. In the same way, I know I will have a competitive advantage1 among my age contemporaries if I will be ahead of them in terms of schooling and preparation.