Legal, Privacy, and Security Issues in Electronic Commerce - Essay Example

In November 2013, a 45-year-old British IT consultant by the name of John Huntley revealed on his blog how his LG smart TV was spying on him. Apparently, the TV was able to log the channels he was watching and send the data to LG. Going by the fact that LG is the world's second-largest TV producer, these accusations did not go down well with the customers with some demanding LG for an explanation on why they were doing this.So how did they violate the right to privacy? Evidently, the data was being collected by the company in unencrypted formats and thus used to target consumers with the advertisement.

This was after they launched an ad platform that targeted its smart TV customers in the previous year. By collecting the information, the company would then send exclusive advertisements in favor of the information they collected on their databases.Soon after the reports were doing rounds in the press, the LG spokesman addressed the issue saying that it is going to look at the claims and look for a way to tackle it. He said that the company values the privacy of the user and promised to respond to the public as soon as possible.

This is a case of pure neglect of consumer’s privacy. In other words, the consumer is not sure if the data is safe or not interfered with. Furthermore, no one can define the authenticity of that particular data since it is possible for the company to alter or corrupt it.