IBM as the heartbeat of e-business - Essay Example

Insert Lecturer’s IBM Interview Outline The following is a list of interview questions to elicit information that will enable IBM to succeed after the plague that faced the company in 1993. 1. Having been a loyal customer for the company, what do you think of the response service in the company? What would you suggest to be done? 2. Do you agree that IBM is losing ground to the new technologies? If so, what is your take on the matter? 3. Why do you think IBM has made huge losses with constant stagnating sales? 4. Do you think that IBM faces confusion as to the direction computing is headed?

How much would you say that contributes to the increased losses the company faces? 5. What do you think is the contribution of clogged internal decision processes in regards to the marketing shifts in the company? 6. What could be causing the increasing growth in fixed costs? 7. Do you agree that breaking up the company will solve the company’s problems? IBM as the heartbeat of e-business Gerstner had to establish a suitable means of disseminating the vision to the employees so as to communicate well and achieve the goals effectively (Www-03.ibm.com).

The vision helps the employees to raise their hopes and expectations thus their working will be more fruitful. A suitable way to communicate the vision will include talking out the vision to fellow employees. It is inclusive of an elaborate representation of the vision’s bigger picture. That should be followed by a moment of silence to find out of the other persons share similar concerns. The more you speak about the vision, the clearer it gets and the individual gets a chance to listen to themselves which makes it get clearer.

Next, listen to responses to the ideas presented. The vision may change to include some of the thinking from the employees and other corporations. These ideas will strengthen the vision. In the sequence follows reshaping the vision by including the specific details that will give a responsive day-to-day meaning to the organization. That includes elaborating the steps on how to achieve the vision. It states clearly how the changes will transpire. It will push the people to be part of the technology that would revolutionize the world.

The leaders are communicating the vision need to be courageous to communicate what is unjust and wrong. That is sometimes very difficult, but the people will definitely see the truth in what you are saying. Value Proposition On open standards, IBM faced the challenge of using the internet as a proprietary sole technology and thus to gain advantage over the other competitors they opted to use it to respond to needs of their clients thus giving them an advantage (Smh.com.au). IBM also sought to advocate for services that could run on a neutral platform.

That faces the challenge of more investment that is more costly and may need extra labor to leverage the technology. Further, the cost of carrying out the research may be expensive especially the infrastructure. As a result, the expected cost may not be as lower as expected. Investing in the Global market has the challenge of diversity in client’s needs, approach, and mode of delivery. That requires IBM to invest in diverse human resource and delivery of content in various forms to suit diverse needs.

Works Cited Smh.com.au, IBMs Exit From PC Business Seen As Turning Point - Business - Www.Smh.Com.Au. N.P., 2015. Web. 28 Aug. 2015. Www-03.ibm.com, IBM Archives: Louis V. Gerstner, Jr.. N.P., 2015. Web. 28 Aug. 2015.