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Fashion Existing Online - Case Study Example

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The paper analyzes the Fashion Existing Online. Moda operandi was founded in the year 2010 by Aslaug Magnusdottir and Lauren Santo Domingo. It is an online-based luxury fashion retailer, which allows its customers and clients to preorder designer looks direct…
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Fashion Existing Online
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Fashion Existing Online

Download file to see previous pages... The paper "Fashion Existing Online" talks about the fashion that exists online. In order for the company to successful in this competitive market of fashion, it has targeted particular market and potential customers worldwide. The targeted customer by MO is women who love fashion and are willing to pay adequately and in full price for luxurious shoes, clothes and accessories. The company targets specific customer; a customer who will be able to afford designer looks right off the runway and who is fashion conscious enough to buying the clothing. The company has already targeted 80% of American who are shoppers in New York, outside New York and Florida, whereby the company’s initial customers were their personal network and customers referred by the network (Mukti, 2014). The company is still low on target markets that they are aware to be biggest luxury markets; although it ships it’s good to more than 150 countries. They have targeted the European, Asian and Middle East markets as they are growing very fast. Fulfillment eService for Moda Operandi can plug into its sales system in order to monitor the orders’ status and track deliveries. For Moda Operandi, it allows its customers to preorder exclusive designer looks that are ready to wear fashions, handbags, shoes, and accessories in online designer trunk-shows. With many designer products originating in Europe, Middle East and Asia, the company outsources fulfillment in order to service customer; thus making substantial financial savings. ...Download file to see next pagesRead More
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