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As indicated in the case brief, Lonely planet is termed as one of the outstanding company, having been in business and consisting of more than 60 million publication books. Going by the history of the company as far as its financial articulation is of concern, Lonely Planet has…
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Download file to see previous pages... In making sure, that their products gets well and be recognized worldwide with an aspect of reaching remote area, the company requires using cloud computing as a tool for marketing their products at large.
The introduction of Apple iPhone and iPad products and Android smart phones (Trippy) are the best example of electronics devices that makes use of cloud technology in that with the access of internet on your device, you will be able to get hold of various contents on the web. In consideration of online web content and the aspect of cloud technology based on the online publication, Lonely Planet is required to unveil all of its publications into PDF files for other device be able to open it anywhere easily. However, analyzing the marketing channel conflicts, the issue of going online with its contents is expensive and requires special attention in terms of content update, changes on the web hosting articulations and the customer’s preferences since not all customers around the globe will be able to have this digital devices.
However, engaging into digital travelling guide, Lonely Planet Company requires to adopt the strategic plans of using Google mapping to enable their customers specifically tap in the location to where they are going. This will help to resolve the issue of unnecessary pages that the customer do not requires at ...Download file to see next pagesRead More
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