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Read the case study below and prepare report detailing the benefits the introduction of e-commerce technology and business practice could bring to the company, including the following: - Assignment Example

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Hidden Italy provides accommodation for tourist and also gives them holiday information. Hidden Italy, being a travel company constantly need customers for running its business…
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Read the case study below and prepare report detailing the benefits the introduction of e-commerce technology and business practice could bring to the company, including the following:
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Read the case study below and prepare report detailing the benefits the introduction of e-commerce technology and business practice could bring to the company, including the following:

Download file to see previous pages... Setting up an online business is very easy as compared to a physical set up. Further benefits of e-commerce are that opportunities for new relationships are created; customers can be facilitated 24 hours in a day, the awareness of the product and brand increases through e-commerce way of doing business.
This report discusses how Hidden Italy can use e-commerce platform to boost the sales of the travel company in the travel and tourism industry. It helps towards establishing loyal customers, the margin of overall sales in business increases, profits tends to increase, operational costs have the potential to be reduced by a high margin, customers are targeted globally, becomes easier to target niche markets, and information can be delivered easily (Smith, 2001). Ecommerce way of doing business is a very feasible process to implement for all travel and tourism industries.
Hidden Italy needs customers and therefore can create constant awareness through internet marketing techniques. Internet marketing techniques that can be used by Hidden Italy are search engine optimization strategy, SEO strategy can be used via Google primarily for internet marketing, strategy of sponsored listings or CPC, social networking sites or social media marketing websites that cater a large community, recognition of brand via internet, establishing links that are related to the business and other such ways (Botha et al., 2007).
There are a lot of ways through which Hidden Italy can develop their web presence. Web presence for travel and tourism industries makes the customers know the travel destinations focused by the travel firm. One of the most promising ways is to advertise it over a social networking website. A social networking website caters all sorts of economic classes and therefore potential clients can get to know about the service from the social networking website.
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