Read the case study below and prepare report detailing the benefits the introduction of e-commerce technology and business practice could bring to the company, including the following:
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Setting up an online business is very easy as compared to a physical set up. Further benefits of e-commerce are that opportunities for new relationships are created; customers can be facilitated 24 hours in a day, the awareness of the product and brand increases through e-commerce way of doing business.
This report discusses how Hidden Italy can use e-commerce platform to boost the sales of the travel company in the travel and tourism industry. It helps towards establishing loyal customers, the margin of overall sales in business increases, profits tends to increase, operational costs have the potential to be reduced by a high margin, customers are targeted globally, becomes easier to target niche markets, and information can be delivered easily (Smith, 2001). Ecommerce way of doing business is a very feasible process to implement for all travel and tourism industries.
Hidden Italy needs customers and therefore can create constant awareness through internet marketing techniques. Internet marketing techniques that can be used by Hidden Italy are search engine optimization strategy, SEO strategy can be used via Google primarily for internet marketing, strategy of sponsored listings or CPC, social networking sites or social media marketing websites that cater a large community, recognition of brand via internet, establishing links that are related to the business and other such ways (Botha et al., 2007).
There are a lot of ways through which Hidden Italy can develop their web presence. Web presence for travel and tourism industries makes the customers know the travel destinations focused by the travel firm. One of the most promising ways is to advertise it over a social networking website. A social networking website caters all sorts of economic classes and therefore potential clients can get to know about the service from the social networking website.
By posting press releases
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The Business-to-Business domain earns significance through the development of the internet technology which is increasingly being used by the business houses to penetrate effectively into newer areas and gain more number of customers.
This essay shall also provide legal advice on the course of action Freegames may take against each party and its desire to recover the domain name freepcgames.co.uk. A critical analysis of the case will also be provided to present a balance view of the merits of each case.
1.1 E-Business Environment E-commerce is the current business trend today. Or, rather, it is considered a critical component in business strategies in order to survive a highly competitive and integrated global market wherein goods and services sold are facilitated by numerous globalizing factors.
The problem statement for this study is to demonstrate different e-business models, to make a model analysis with respect to revenue generation. The paper tells about e-business in the upcoming years, presents elements of a good website design and talks about the impact of a well designed website. Finally, it will give an advice on website usability.
Internet has become an important business tool that helps an organization or a business entity to maximize business output and profit. The global electronics market can be predicted based on the transaction cost theory. Use of Information Technology can result in a significant shift from the hierarchy structure to market structure.
But, it’s inability to experience changes according to the changing consumer preferences and tastes in the 21st century. The human need to maximize economic interest and gain is translating into price sensitive consumer behavior in all parts of the world.
Farmyard Nurseries has been into Selling of Plants, Trees, and Herbs to the locals. Farmyard’s business model involves directly selling to the customers. Their market was confined to the nearby localities where there is minimum logistics involved with outlets to back up their presence. Farmyard Nurseries have varied special plants to market.
Although the gaming industry across UK is experiencing a major boom, the main beneficiaries are the makers of the games and gaming products. Traders, who act as the deliverers who reach to the actual consumer play a crucial role in this business. In UK, the major players include Amazon, EBay, Play (www.play.com), GAME (www.game.co.uk) and others.
They need to develop strategic procedures that help select the right intermediaries. In addition, the marketing managers need to motivate the intermediaries so that they are clear with the organizations goals and objectives and work towards meeting them.
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