Online Trust in Singapore Context - Assignment Example

Task Question LINE GRAPH FOR GENDER RESPONDENTS Summary A Line Graph representing the distribution of gender in the survey. The Table above represents the central tendencies, case numbers, number of respondents, percentages and the skipped persons in the survey. Question 2: Graph Crosstabs The cross tabulation table above represents analysed data of respondents currently holding Singaporean passports/identification cards. The above table represents cross tabulation of number of respondents’ percentages in question two of the survey. Means The table above represents the means of the individual data collected in the survey in relation to the number of respondents. The table above shows varied central tendencies on question two of the survey. Question 3: Graph The graph above represents varied responses from respondents on their individual frequencies in conducting online shopping. Crosstabs The three tables above represent cross tabulations of different distributions of respondents and their responses regarding their frequencies in conducting online shopping. Means The two tables above reflect reports generated on the mean, standard deviations and percentages of the respondents in relation to the number of respondents surveye Question 4: Graph The graph above represents data obtained from respondents when answering question 4. (Importance of trust when purchasing from an online store). Means The table above represents means where the relation between the skipped respondents and their percentages is shown. Mean median mode: Frequencies The table above shows frequencies, central tendencies and the descriptive analysis of the data collected in question 4. Frequency Table The table above shows a frequency table showing cumulative percentages and frequencies derived from data obtained in question 4. Question 5: Graph The above graph depicts respondent views on customer service and how it influences their purchasing choices. Descriptive The table above shows descriptive analysis of the data collected from respondents as pertains question 5. The table above represents spearman correlation analysis for question 4 and 5 data (combined) where the rows represent the questions and the columns represent statuses, this is, agree, disagree etc. Question 6: Graph The graph above represents the extent to which given items influence the respondents’ trust in any online store. Frequencies The table above represents the derived analysis emanating from the responses given by different respondents when answering question number 6. Frequency Table The table above represents a frequency table on the ‘extremely important’ variable. The table above represents a frequency table on the ‘important variable’. The table above shows frequencies of the ‘Not at all important’ variable. Number of respondents The table above shows frequencies of the ‘Not sure’ variable The above three tables show frequency tables of the ‘skipped’, total number of respondents and the ‘somewhat important’ variables respectively. The table below shows spearman correlation analysis for question 6 between “privacy policies for your personal details” and “security policies for your personal details” where the rows represent the items that make one trust an online store and the columns represent the respondents’ extent of their trust. The tables below represent respective mean, median and mode of row variables in question 6. N.O.P.M P.P R.O.P S.F S.P S.Q U.O.T.W Question 8: Graph The graph above shows the importance extent of various items when evaluating good service of a specified online store. Frequencies The table above shows the central tendency representations of the data derived from the respondents as regards question 8. Frequency Table The above seven (7) tables are frequency tables representing variables ‘extremely important’, ‘important’, ‘Not at all important’, ‘number of respondents’,”opinion’,’not sure’ and ‘total number of respondents’ respectively. The tables below represent mean, median and mode of row variables in question 8. 8 (a). The table below shows Spearman correlation analysis between “good product guarantees” and “products arrive in good condition”, where the rows represent the respondents’ opinions in good services and the columns represent the frequencies of the respondents structured answers in relation to the opinions. 8 (b). The table below represents spearman correlation analysis between “security information explained” and “safety of credits cards guaranteed”, where the rows represent the respondents’ opinions in good services and the columns represent the frequencies of the respondents structured answers in relation to the opinions. 8 (c). The table above shows spearman’s correlation between “uses of personal details explained” and “personal details kept confidential” where the rows represent the respondents’ opinions in good services and the columns represent the frequencies of the respondents structured answers in relation to the opinions. Mean, Median, Mode: Question 10: Graph The graph above represents a graphical representation of respondents’ answers in question 10 which sought to establish the basis on which the respondents place their trust in a given online store. Frequencies The table above represents question number 10’s central tendencies and variance of the analysed data. Frequency Table The 8 (eight) tables above are frequency tables that represent various variables analysed in question 10 of the survey. The variables are ‘Agree’, ‘Number of respondents’, ‘Disagree’, ‘Not sure’, ‘Strongly Agree’, ‘Strongly Disagree’, ‘skipped’ and ‘Total number of Respondents’. 10. The table below shows Spearman correlation between, “Whether the website looks and works generally the same as other online stores” and “The whole website experience is normal and without any unexpected situations (e.g. the appearance of pop up ads)” where the rows represent the respondents opinions as regards their trust in an online store and the columns represent the extents and frequencies of the respondents structured answers in relation to their reasoned levels of trust. The tables below represent mean, median and mode of row variables in question 10. Question 12: Graph Descriptive Descriptive statistics of question number 12 which sought to establish the extent to which the features provided in the survey will improve their trust in online stores. Frequencies The table above shows central tendencies of the respondents’ views as regards the extent to which the features listed will improve their trust in online stores. 12 (a). The table below shows Spearman correlation between “presence of forums in the online store for you to check and discuss issues with other customers’’ and “if users post incorrect information about the online store’s items in the website”. The rows represent the structured features (presence of forums in the online store for you to check and discuss issues with other customers and if users post incorrect information about the online store’s items in the website) and the columns represent the extents and their frequencies of the respondents in relation to the questioned features. 12 (b). The table below shows spearman correlation analysis between “presence of forums in the online store for you to check and discuss issues with other customers” and “A user in the online store’s forum page spamming negative comments about the website”. The rows represent the structured features (presence of forums in the online store for you to check and discuss issues with other customers and a user in the online store’s forum page spamming negative comments about the website) and the columns represent the extents and frequencies of the respondents in relation to the questioned features. 12. C. The table below represents a spearman correlation between “A function which allows you to publicly disclose your past purchases which may attract more recommendations about related products by other customers” and “if users take advantage of the function mentioned above and spam random recommendations to you”. The rows represent structured features that the respondents based their answers on and the columns represent the respondents’ extents and frequencies in response to the structured features that they have been asked. The tables below represent mean, median and mode analysis of question 12. The tables below represent the mean, mode and median for row variables in question 12. Frequency Table Read More