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E-Practice of Medicine - Essay Example

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Throughout most of its history its catalog was its primary marketing and order taking tool. In 2001, however, the company launched its website,…
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E-Practice of Medicine
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Download file to see previous pages The company prides itself on offering excellent prices for its goods and heavily advertises this feature of its business. Clearance items can be purchased for as much as 80% off of the suggested retail price. The company also offers a savings club for regular purchasers that allows them to realize substantial discounts. (
Customer service is offered via email, live chat, and a toll free phone number. Agents are available from 8 a.m. until 10 p.m. EST Monday through Friday, and 8 a.m. until 5 p.m. EST on Saturdays. (
Ensuring secure data transmission is a priority for the company. Dr. Leonard’s contracts with Verisign ( to ensure that ordering information is protected from hackers and other information pirates. McAfee Security has evaluated the site and awarded it McAfee SecureClub status for the level of protection it offers for customers performing online transactions. (
According to the firm’s customer base is in the millions. Aside from the main web page and printed catalog, it also has a network of affiliated web sites that link to Site owners earn an 8% commission on sales that result from visitors clicking on the link.
Dr. Leonard’s is a member of the Better Business Bureau of New Jersey, according to It holds accredited status with the organization and enjoys an excellent record of satisfying its customers.
Dr. Leonard’s customer base is primarily persons in their 40s and older. Their income levels range from below average to slightly above, with a small number in high income brackets. A large proportion are elderly and retired, and many live in rural areas with limited access to local shopping. They tend to be married, conservative in lifestyle and values, and enjoy purchasing items via mail order and online.
Analysis of the company’s product line shows that its ...Download file to see next pagesRead More
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