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Spotify - Essay Example

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SPOTIFY Table of Contents Executive Summary 3 Introduction 3 Developing Enterprise Strategy 4 Strategic Tools 5 The Five Forces Model 5 Three Generic Strategies 6 Value Chain 7 Evaluating Enterprise Strategy 7 Formulation and Evaluation of Alternate Strategies 9 E-Marketing 9 Customer Relationship Management 10 Supply Chain Management 11 Conclusion and Recommendations 12 Reference 14 Executive Summary SpotifyTM is cloud based music streaming service delivered via desktop and mobile phones…
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Download file to see previous pages... By integrating enterprise’s strategy with information system strategy, SpotifyTM will be able to implement a successful business model. Introduction SpotifyTM provides cloud based music streaming service delivered via internet mobile phones which helps subscribers to access vast database of music at any place without bothering about storage capacity of physical media. The cloud based business model is structured to store enormous amount of data in virtual space without requiring physical storage devices like hard drives. The data stored by subscribers can be accessed from any remote location if the internet is available. By formulating and integrating organisation strategy with information system strategy, SpotifyTM will be able to increase their subscriber base as cloud based technology will help to reduce cost, provide faster access to any remote location, and manage existing resources efficiently (Miller, 2011, pp.8-20). Developing Enterprise Strategy Strategic planning is the process of formulating, implementing and assessing long term mission and vision of an organisation. Strategies are generally developed at the top level of the management and are implemented throughout the enterprise with the help of technology, human resources and process (Doyle, 2001, pp.2-14). SpotifyTM is cloud based music streaming service delivered via desktop and mobile phones. It was launched in October 2008 and offers subscribers access to vast database of songs via internet. The word ‘enterprise strategy’ implies the mission and vision of SpotifyTM which express where it wants to reach in future and how it expects to get there. (Source: OnbileTM, 2012) SpotifyTM aims to provide unlimited access to its subscribers with vast database of songs through internet using cloud based technology. Thus, the strategy according to the business model of SpotifyTM is to provide unlimited choice of songs database to subscribers at shortest time and affordable price. Technology and information system can help the SpotifyTM to achieve its goals. As the company offers cloud based technology to deliver services to subscribers, with the help of technology it will be able to reach customers at anywhere in the world. In addition to that, cloud computing is technology which can store unlimited amount data in virtual space. This means that while existing technology requires customers to carry some sort of memory device to transfer data from one site to another, cloud technology requires user to have only access to internet. The files can be downloaded and saved in any network with the help of remote access (Franklin and Chee, 2010, pp.45-62). Strategic Tools The Five Forces Model Threat of New Entrants - SpotifyTM will be able to provide their subscriber unlimited virtual space to store and stream music at affordable cost with the help of cloud based technology. Cloud computing is a relatively new technology and requires experience, knowledge, and proper database organisation to offer uninterrupted services to customers. The technology of SpotifyTM has sufficient experience and expertise to implement their strategy and hence it is unlikely to face any threat from new ...Download file to see next pagesRead More
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