Online Services: Web Hosting - Assignment Example

? Online Services Assignment user [Pick the Websites are the cardinaland paramount tools in creating business outlets and services that can benefit the people in general. Online presence is necessary if any business or product services want to flourish in the modern competitive world. The online publishing, marketing and business orientations are best business model for the website that is designed mainly with the intention of providing the student services mainly for the students of the University of New Brunswick. This website will provide mainly three services for which the business model and value proposition will be proposed. The first service is to share and exchange used books. The students are always in need of books whenever they enter a new semester or some new course material is introduced. With the increasing costs of the books, it is becoming difficult for the students to buy new books; rather it is effective and productive idea that students can share the books with each other for example if a student has passed a semester then he can offer them to exchange and share them with others. The second service is the tutoring facilities. In the modern competitive educational systems, many students find it hard to have a sound grasp on many subjects. Professors and experts are needed in order to teach the students. The proposed website will provide the tutoring services and students will easily locate the required experts and they can negotiate with them. The third effective service provided by the proposed website is to help the students’ in doing different kinds of dissertations, assignments, translation and problem solving. Options for online advertising Google ads are one of the most prolific and effective means of advertising. Google ads are given by different companies and business after a certain amount of traffic start coming to your website. In our scenario, the effectiveness of Google ads depends upon the quality of content and services. In the scenario of the website, our service will be advertised on different websites based on the preference we give to the Google ads. Most appropriate choice in this case is to give the Google ads of the website on the student learning outlets like essay help websites, science websites, research based websites, Slide sharing websites and mathematical problem solving websites. Because of these ads, the students will come to know that they can get help from our website in the academic domain and thus the traffic on our website will increase and more people will use our services. Pricing Cost-per-click (CPC) This option is more economical because we will only have to pay to Google when someone will click our ad, this we can also maintain a track of our website traffic and can change the package if it is not being proved to be productive. Normally Google charges around 1$ to 1.5$ per click on the ad in this scenario, average cost per click is the best option because the ads can be given different rate depending upon the media outlets. In average cost per click, the cost can get low as compared to absolute click cost. The other option is the geographic advertising known as Google places in which the service is displayed with the exact location. This option has the benefit that the customer can have the confidence that the potential service really exists and he contacts the service provider immediately. The cost of Google places is high and charged in advance by the Google. The packages are given according to the web rankings and the billing is increased when this threshold payment is increased. The initial billing threshold is of 50$ which is used for one month and full advertisement is done. After one month, the cost is increased to 200$ but the span of web rankings in increased drastically. In the scenario of the website, the initial package of 50$ is enough. The third option is the banner advertisement and this can be very effective in online educational services website scenario because mostof the students visit popular websites like Yahoo, alta vista and others (Rodgers & Thorson, 2000). Popular search engines and websites which are really effective for the banner ads like Yahoo! can cost around $20 - $50 on per thousand impressions. The payment method is in advance and package can be extended if the impressions are needed more. But the sustaining of such ads is really expensive and banner ads on a popular website like yahoo can cost between, $2,000 to $5,000 per month. The best option in this scenario is Google ads because it is nominal and productive. The plan is to give the charges to different famous learning websites and tutorials in order to advertise our services. Students consult different websites on which they can get help and tutorials about different subject. A good ad with eye catching caption can get the attention and maximum number of clicks can be achieved. The cost is also nominal and cost per click is best to choice because we will have to pay only in case of clicks. Web hosting There are numerous and multifarious choices for the web hosting services of the proposed website. The web hosting service that is best suitable for this website must be easy to use, running, available and economical otherwise the purpose will not be served effectively. The first option is to use Yahoo web hosting services because they are very well tuned and readily available all the time. The basic package is the best option to choose because online services website does not need much disk space neither work load. The cost is 3.74$ per month which is very economical and affordable and package details are given as below (Yahoo, 2013) Disk Space 100 GB Data Transfer 1,000GB/mo Site Pages 10 Email Addresses 250 Site Design Tools Yahoo! Site Solution The second option for is to go for godaddy web hosting services. The rate is 2.99$ per month. The disk space is 100GB. The additional feature is the phone support for the website. 100 email addresses are supported. (Go Daddy, 2013) The third option is site ground web hosting services. The rate is 3.9$ per month and the package details are as follows Period 1 month Price $3.95/mo Setup $14.95 (Siteground, 2013) The additional charges are the setup charges which are expensive. The best option is to go for the yahoo web hosting services because not only the rates are cheap, the quality is also insured with the three months free premium at the start. Similarly, the server up time is 24/7 up guaranteed with the increasing web solutions and CMS control panels. The cheap rates are necessary because the scope of our website is not very vast in the context of the increasing disk space. Yahoo web hosting services also have a very good reputation in the world and in case of any problem; the enhanced support features are also available. Social media Face book pages are the most important and cardinal tool in promoting products and services. Social media is being used by majority of the people and it is being considered s the main hub for the social media marketing. In the present scenario of the online educational services, the face book page and ads can be used to promote the website. A face book page should be made and its posts must be promoted using the advanced page promotional tools. Face book will promote the posts in the circle defined by the administrators of the websites. The age group, areas span and audience type can be specified by the administrators and face book will make sure that the posts are promoted in the audience. Whenever a person or fan likes the post, it will appear on the time line and thus other people will be able to see it. (Facebook, 2012) Twitter ads are the other option that can be used to promote the B2B business these days. The people who follow the profiles of business re-tweets the posts and thus other people can see the posts and thus the business can expand. The third option is banner ads on the face book cover pages on the most famous pages like famous celebrities, personalities, important business and other services. The cost can be really volatile in this case. The best option is to go for the face book promoted posts because the main target audience of the website is the students and most of the students use the face book for the social media commutation. Similarly teachers and professors also can interact with the face book pages more often. The websites can also be linked with the face book pages more easily. The cost for the face book promoted posts is around 23$ per month and the charges are according to the impressions. This option is also very economical and the likes on the pages can increase the traffic on the website as well that can increase the productivity of the ads. References Facebook.com (2012). Promoted Posts | Facebook Help Center | Facebook. [online] Retrieved from: http://www.facebook.com/help/promote [Accessed: 8 Mar 2013]. Go Daddy (n.d.). Web Hosting from Go Daddy | Always Up. Always Fast.. [online] Retrieved from: http://www.godaddy.com/hosting/web-hosting.aspx [Accessed: 8 Mar 2013]. Rodgers, S., & Thorson, E. (2000). The interactive advertising model: How users perceive and process online ads. Journal of Interactive Advertising, 1(1), 42-61. Siteground.com (2013). Web hosting by SiteGround: unlimited features, free domain, low price. [online] Retrieved from: http://www.siteground.com/web-hosting.htm [Accessed: 8 Mar 2013]. Yahoo! Small Business (n.d.). Yahoo! Web Hosting: Unlimited Web Hosting | Web Hosting Features | Web Design Tools. [online] Retrieved from: http://smallbusiness.yahoo.com/webhosting/ [Accessed: 8 Mar 2013]. Read More