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This is a group work. The part which I am doing is about HP.com. Look at Assignment criteria, and write in the form of 12 sub - Essay Example

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HP.COM Name Institution Date Company Background Information The existence of HP could be attributed to two 1939 Stanford University graduates and classmates, Dave Packard and Bill Hewlett. This company’s exact first product is said to have been an audio oscillator together with an innovative sound system built within a Palo Alto garage…
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This is a group work. The part which I am doing is about HP.com. Look at Assignment criteria, and write in the form of 12 sub
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This is a group work. The part which I am doing is about HP.com. Look at Assignment criteria, and write in the form of 12 sub

Download file to see previous pages... The company’s global operations have been said to e directed from California’s Palo Alto in the US, which is its headquarters. On the other hand, its US operations have often been directed from special facility within Texas’ unincorporated Harris County near Houston. The Latin American offices to this company are situated within Florida’s unincorporated Miami-Dade County, in Medellin Columbia near Miami (Hennessey and Jeannette, 2004). In Europe, its offices are in Switzerland’s Meyrin close to Geneva. In Asia-Pacific, its offices are located in Singapore. Moreover, it possesses large operations within Plano, Texas, San Diego, Colorado, Fort Collins, California, Roseville, Idaho and Boise. Within the United Kingdom, HP bases itself on a considerably large site within Bracknell, Berkshire with the offices having been located within several locations including a landmark tower office within London’s 88 Wood Street. The company’s websites is created to be accessed by every individual within the globe without any issues, with the delivery services being executed upon order from consumers. Overall Strategy HP’s recent strategic move might be referred to have been out rightly outstanding. Its decision to do away with the hardware systems and lay focus upon enterprise software, appropriately waved the white flag, as well as ceded the dramatically changing personal computing business into Apple when it made public its intentions of jettisoning its customer hardware division together with scrapping its poorly selling mobile product line so as to concentrate on business services (Dorfler & Heuveline, 2007). According to a variety of analysts, HP’s move seems to have been an original idea of an outsourcing powerhouse IBM, having continuously bundled the hardware that it no longer owns to its outsourcing deals. This has been considered HP’s ‘appropriate correction’ within the industry, exiting the markets where it could be attaining a hiding and concentrating on the enterprise clients that desire for alternatives to the giant powerhouse, IBM. In case it technically rids itself off the computer business, it might offer the customers who might be wary of outsourcer, thus pushing its own hardware an impression that it is vendor-agnostic (2007). Marketing Strategy The company seems to be taking transformative, bold steps in order to drive the creation of long term value of shareholders through a concentration of fewer fronts, thus improving its capability of executing, investing in innovation and driving a higher margin business mix. However, it is clear that actual transformation within the outsourcing industry calls for more than just shifting the dollars from hardware devices to software devices. Although laying focus on software and other services might not necessarily enhance those sectors in the future, but it enables the company to concentrate on a particular consumer base and fully satisfy their desires within an industry that is less saturated and less competitive; the outsourcing industry (Burkett, 2002). However, the move to outsource its business cannot guarantee that the company would not be faced any competition. In fact, stiff competition might be posed by the Indian based companies like Cognizant, Infosys and may others. In order to fight back, the company possesses a majority stake within Mphasis, the Indian IT service provider and could ...Download file to see next pagesRead More
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