We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Nobody downloaded yet

Ebusiness - Research Paper Example

Comments (0)
Name Class Professor Date I. The Product and company The product is an online computer assembly business that will allow customers to chose the spefication of their computers by chosing the computer parts that will be assembled. This will allow customers the latitude and novelty to create their own computers depending on their performance requirement and buget…
Download full paper
Ebusiness Research Paper
Read TextPreview

Extract of sample

Download file to see previous pages... II. Competitor assessment The nearest competitor of the business is Dell Computers that also allow customization of personal computers to some extent. Dell Computers however rely too much on its own brand and suppliers that charge premium prices which is its disadvantage. This is where the business will position against Dell Computers to gain market share. The company will customize computers at a much lower cost because the parts that will make up the assembled computers will be coming from different suppliers affording customers greater latitude in terms specification and price. Other popular brands that sells online are also competitors but serves a different niche of customers who are not into customization of budget computers and such, not direct competitors. The traditional brick and mortar computer stores are also competitors only that the company can readily beat them in terms of price due to company’s lower overhead cost. III. Online marketing strategy The best way to gain market share is to differentiate from other competitors and serve a particular niche. In case of the proposed company, the product will cater to two types of customer. First, the technical users who would like to customize the performance of their computers. Second, the budget conscious users or business that are looking for ways on how to save on their computer purchase To be able to reach this target customers, the company must be able attract their attention. This can be done in several ways. First, the company can post ads in technical websites such as PC magazine, or even business websites such as The Economist where a link in such sites can land to the company’s homepage. It can also advertise with Google and even Amazon. Initially, it may suffice that the target customers has been informed of the company’s presence. But succeding marketing efforts should translate these product awareness into sales. Second, the company can sponsor popular blogs for review of certain computer parts that would lead the customers to visit the company’s website in their effort to know more about the product. If they are interested with the particular product, they can order it right there and then increasing the company’s sales. The company can also offer free online publication to those who would visit and register in the website to keep in touch with these potential customers. IV. Search Engine Optimization (SEO) Strategy There are several methods to optimize SEO for the site that would increase traffic and eventually to an increased sales. First, key words that is best associated with the company such as customized computers, computers, pc etch that would link popular search engines such as google, yahoo, bing etch to the site due to the usage of spiders that associate certain words to certain website. V. Social media integration Social media integration is now a need for business especially for online businesses where it has to make its presence felt by the customers. It also serves as a free advertisement of the company and can be taken as an extension of its official website where customers can inquire or look for information. Facebook would be an ideal venue because of its universal appeal. Twitter can be used for short ...Download file to see next pagesRead More
Comments (0)
Click to create a comment or rate a document
CRM Research Paper
E–business includes developing a website, helping customers by showing available products, offering discounts on purchase and converting viewers into customers. The advantage of implementing e–business is that any business organization can conduct their business online; and an organization which is engaged in e–business has a worldwide presence.
5 Pages(1250 words)Research Paper
In e-Business, this methodology is well established when the products can be directly downloaded or delivered electronically - like e-Books, photographs, software, videos, journals, etc. However, the same is somewhat complex when the products are physical and need to be delivered by courier.
14 Pages(3500 words)Essay
Enterprise ebusiness strategy
This warning has been given by the E-commerce and Development Report 2002, released by UNCTAD in November 2002. It says that the route to a successful and sound B2B sector lies in joining regional and global supply chains together.
7 Pages(1750 words)Essay
Research paper
The research is done via a primary as well as secondary research to arrive at definitive findings and conclusions so as to suggest practical recommendations to address the issue. The
10 Pages(2500 words)Research Paper
Research paper
The United States of America, a former colony of the Great Britain, follows these principles. Native Americans for thousands of years governed themselves through tribal laws, cultural traditions,
5 Pages(1250 words)Research Paper
Research Paper
Lanza later shot himself in the head when he security personnel arrived to arrest him. Reports about the incident released by the Connecticut State Attorneys office concluded that Adam Lanza acted alone. However, the report could
5 Pages(1250 words)Research Paper
Statistically, two of every three Americans are associated with overweight; this number translates to 67% of the American residents. On the other hand, it is estimated that 36% of Americans suffer
9 Pages(2250 words)Research Paper
Research paper
In this regard, most societies hold the opinion that individuals who grow up with autonomy-thwarting parents have lower chances of exploring their sexual values and identities and therefore disregard social aspects that
2 Pages(500 words)Research Paper
Research Paper
According to Wikipedia (Toyota, n.d.), the company was founded in 1933 with the division of Toyoda Automatic Loom Works that was devoted to the production of automobiles. However, in 1937 it already performed its activities as an independent company. Since its
5 Pages(1250 words)Research Paper
Research Paper
Many leaders have come and gone without reaching a final solution, although it looked possible through dialogue, a few times, during recent past. Arab-Israel conflict being the basis
7 Pages(1750 words)Research Paper
Let us find you another Research Paper on topic Ebusiness Research Paper for FREE!
Contact us:
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us