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Ebusiness - Research Paper Example

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Name Class Professor Date I. The Product and company The product is an online computer assembly business that will allow customers to chose the spefication of their computers by chosing the computer parts that will be assembled. This will allow customers the latitude and novelty to create their own computers depending on their performance requirement and buget…
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Ebusiness Research Paper
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Download file to see previous pages... II. Competitor assessment The nearest competitor of the business is Dell Computers that also allow customization of personal computers to some extent. Dell Computers however rely too much on its own brand and suppliers that charge premium prices which is its disadvantage. This is where the business will position against Dell Computers to gain market share. The company will customize computers at a much lower cost because the parts that will make up the assembled computers will be coming from different suppliers affording customers greater latitude in terms specification and price. Other popular brands that sells online are also competitors but serves a different niche of customers who are not into customization of budget computers and such, not direct competitors. The traditional brick and mortar computer stores are also competitors only that the company can readily beat them in terms of price due to company’s lower overhead cost. III. Online marketing strategy The best way to gain market share is to differentiate from other competitors and serve a particular niche. In case of the proposed company, the product will cater to two types of customer. First, the technical users who would like to customize the performance of their computers. Second, the budget conscious users or business that are looking for ways on how to save on their computer purchase To be able to reach this target customers, the company must be able attract their attention. This can be done in several ways. First, the company can post ads in technical websites such as PC magazine, or even business websites such as The Economist where a link in such sites can land to the company’s homepage. It can also advertise with Google and even Amazon. Initially, it may suffice that the target customers has been informed of the company’s presence. But succeding marketing efforts should translate these product awareness into sales. Second, the company can sponsor popular blogs for review of certain computer parts that would lead the customers to visit the company’s website in their effort to know more about the product. If they are interested with the particular product, they can order it right there and then increasing the company’s sales. The company can also offer free online publication to those who would visit and register in the website to keep in touch with these potential customers. IV. Search Engine Optimization (SEO) Strategy There are several methods to optimize SEO for the site that would increase traffic and eventually to an increased sales. First, key words that is best associated with the company such as customized computers, computers, pc etch that would link popular search engines such as google, yahoo, bing etch to the site due to the usage of spiders that associate certain words to certain website. V. Social media integration Social media integration is now a need for business especially for online businesses where it has to make its presence felt by the customers. It also serves as a free advertisement of the company and can be taken as an extension of its official website where customers can inquire or look for information. Facebook would be an ideal venue because of its universal appeal. Twitter can be used for short ...Download file to see next pagesRead More
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