Success in Social Commerce NAME: AFFILIATION: UNIVERSITY: Abstract Social commerce is a type of business arbitrated by social means and is the converging of offline and online environments. As a comparatively latest trend, social commerce has progressed swiftly in its performance, still, has acquired modest attention from researchers in the Information Systems discipline…
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By the end, we draw the growth pattern of social commerce chronologically on the basis of business articles and educational publications starting from 2005 to 2011. A structure that unites people, administration, expertise, and the information scope is used to present an organized study of the progress of social commerce. Our assessment portrays that from 2005, the year the terminology social commerce had begun to be used, suppositions and perception of individual in social commerce moved from a universal depiction of human nature to an intensive research with diverse perspectives from social psychology to social culture, and economic environments. According to the administrative aspect, business plans and model develop from the short-tail to long-tail thinking with innovative notions such as branded social communities, forte social networks/communities, niche brands along with joint purchasing, and multichannel social systems (Wang & Zhang, 2012). According to our assessment, the niche social networks/communities give power to smaller businesses in the cut throat commerce world. Success in Social Commerce Introduction Alongside the attractiveness and profitable achievement of social networking sites and different kinds of social channels, the term social commerce was envisaged in the year 2005, portraying a rising phenomenon (Beisel, 2006). For argument sake, we precisely define social commerce as a type of business that is arbitrated by social media. Social commerce uses social channels that assist social communication and involvement of the users to support activities in the business of different products and services conducted both online and offline (Afrasiabi & Benyoucef, 2010). It signifies prospective business opportunities that merge shopping and social networking via social media. The social media users enjoy many online activities that are similar to the offline activity mode, the online difference being the mode of attaining the activities, such as online shopping, online interaction with friends and so on. The challenge for the social media is to give a satisfactory experience to online users so that they switch to the online mode of shopping and socializing. Referral economy is a new category of e-commerce that is basically gaining from the positive aspects of information technology (Harkin, 2007). Discussion Social commerce where vendors advertise through social networks or intensely incorporate social media into the purchase procedure is already consumed by several major brands globally. Many brands advertise their products and services on the social media platforms and with this advertisement they are able to reach a wide audience. It is little in terms of profits but has a vivid – although uncertain – future (Brito, 2011). In technological terms, IT competencies and potential for social commerce develops from blogs, to social networking sites, to sites that share media and to smart phones. Despite the fact that Facebook becomes a moneymaking platform, developing the idea of f-commerce, Google and Twitter became tough competitors with immense possibilities as well (Gordon, 2007). The competition level in the social media platforms is immense and each social media platform has to provide some unique feature which is not present in other platforms.
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(Success in Social Commerce Research Paper Example | Topics and Well Written Essays - 2500 Words)
“Success in Social Commerce Research Paper Example | Topics and Well Written Essays - 2500 Words”, n.d. https://studentshare.org/e-commerce/1404469-success-in-social-commerce.
This paper seeks to explain the developments achieved in the business industry by applying the internet as the trading media and the flower business as a reference. The E-commerce concept normally involves distribution of the trading qualities over the internet and the transaction completed online. The final process normally involves the product delivery to the customer.
In electronic commerce, there are instruments that play important roles in ensuring success operation of online trading and creating a fully functional hassle free electronic business is not an easy task. Without a doubt, one of the most important factors influencing electronic business is the mode of payment accepted by the website and integrated into shopping cart of a business.
E-commerce has changed in the way people do trade it helps to do the traditional commerce in a new, faster and efficient way. E-commerce has been there for a long time now since its introduction in the 1970’s a while after the introduction of the internet. Like many other businesses, the e-commerce has undergone certain revolutions.
The increasing notion of social commerce has been accumulated a historical growth through an effectual incorporation of the social media (Margiotta, 2012). In relation to the fiercely competitive position of the global business environment, it has been observed that e-business is considered as an essential component for the modern marketers in order to strengthen their business operations which further enable them to lead among their competitors in respective industries (SAGE Publications, n.d.).
The entire idea of social commerce aims at harnessing the power of “word of mouth marketing”. During the year 2010, BlendTec increased its sales by over 500 percent with social commerce. Social Shopping, forums and communities, recommendations and referrals, social media optimization, social ads and ratings and reviews are the few forms that social commerce might take.
Nevertheless, various risks are associated with online transaction. Despite these risks, some companies have been able to achieve customer loyalty through offering high quality products. These companies have also been able to manipulate resources available for the benefit of their business.
The reason this paper is including detailed discussion on distinction of social commerce from other traditional types of commerce is the need for realizing the complexity that exist in social commerce, which will only enable its critical understanding that is essential for understanding different aspects of its success.
Facebook, Twitter (Ghali, 2011), My Space, and YouTube are some of the common social media platforms that significantly enhance business interactions, provide updated business information, and facilitate business operations. Notably, the social media merits include flexibility, visibility (Burg, 2013), human nature, and its ability to address customer needs.
Transfer of the rights to company products and services can now be successfully done online. This is done using mobile devices, for example, PDA, smartphones, custom terminal, mobile phones and public mobile network. These have had a positive impact in
E-commerce as the means to do business over the internet has grown rapidly. E-commerce is not the only way for placing orders online, but business companies perform their business operations such as manufacturing and products’ delivery on clients’ information over the E-commerce websites.
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