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Rebranding Selfridges Brand - Essay Example

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The founder of the company is known as Harry Gordon Selfridge hence the store was named after him. The store deals in diverse products ranging from perfumes, clothing, home appliances and…
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Rebranding Selfridges Brand
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Rebranding Selfridges Brand

Download file to see previous pages... This is because the various branding associated to the department store has the ability of attracting various customers who poses different taste and preferences. Therefore, it is of very key importance to rebrand various brands of products offered by the department store in order to increase sales and profits by attracting more customers. This essay will focus on rebranding Selfridges brand known as Miss Selfridges (Honeycombe, 1984).
Today, there are many cases focusing on women who are abused or have been abused both within the country and globally. The healing process for these abused women is always a difficult journey as most of them always end up loosing their self esteem hence failing in all major sectors in life. To address this, Selfridges started a brand known as Miss Selfridges which was aimed giving these abused self esteem in the society through their dressing. The brand focuses on delivering various clothe wear for women ranging from wedding dresses, Selfridges loves or such dressings like summer denim amongst other types of clothing. These clothe wears are always designed to cheer mood of make women feel young, beautiful and sexy again hence allowing them to continue with life normally accomplishing their different task while enjoying a strong self esteem brought about by the different women’s wear (Our heritage. 2015).
However, in spite of the brand doing good in the market, it has faced some stiff competition form such companies or designers in the region who also produce similar products like the Marks and Spencer. This store in spite of having a strong brand and enjoying a strong customer loyalty in the market, it also produces women wears which helps in raising and building confidence of women in different situations. A good example of the products that are being produced and sold by this store is ladies underwear. Moreover, the kind of advertising being used by this company has really yielded positive fruits for the sale s ...Download file to see next pagesRead More
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