This paper purposes to explore two main products offered by the Chanel company; these are the Chanel Camellia and the Chanel No5. The essay explores the globe with extreme glamor and media presence is the fashion industry.
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The paper presents the products that became global icons. We could also say that the fame of the two Chanel products in the discussion was inspired by Coco Chanel's passion to reveal to the world what she loved most. These must have built the foundation for her success in the fashion industry. Channel remains to be one of the most popular industries, especially for women fashion. The company's logo alone is what women are dying to have and to be. Chanel is so popular with the fashionable young women because it arrives at every product category of the simple design of products it has. Chanel Camellia has gained so much popularity that has even been involved in beauty crème. Camellia is in Chanel skin care these days. The Hydra Beauty line is made up of Camellia Alba PFA as it stimulates optimal moisture within skin cells. Seemingly, camellia has grown so extensive not only in fashion wear but also in cosmetics. Most importantly, the company has most of the products that almost all women dream owning. These include fine handbags, fashionable dresses, and pairs of earring. Most Chanel products are also designed with so much care and creativity to an extent that it appears so responsible to what people wear. With all these, it is quite obvious that the Chanel brand will stay relevant for years to come while offering a wide range of fashion for men, women, and children. This is, therefore, a company that should be placed at the place of 'master distributors'.
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The luxury market has been experiencing a growth rate of 4%. This project report deals with one of the most famous luxury fashion brands which has marked its presence in the luxury fashion world since 1946 and till date has been able to remain at the top of the list. The brand is Christian Dior which is also known as Dior.
81). There are several kinds of factors, social, geographical as well as cultural, that can have an impact on fashion trends in a given period of time. Aspects of life such as contemporary art, architecture, regional and religious traditions and even the modes of transportation, on the surface, appear to be exclusive from fashion but all of them do have a bearing on the latter.
Orozco is assisted in the workings of the company by some nine other colleagues who are involved both with the design practices as well as with the business orientated aspects of the day to day running of the business. Bluarch, which is based in New York City, offers services in both architectural design and interior design and also caters for any master planning projects.
They cultivate a culture of brand awareness that although afforded by a limited consumer group, sought by traders and the business community. In the bid of many luxury brands to conquer emerging markets like China, alliances and cooperation with outside entities become mandatory.
The company was initially started by Disney Brothers; Walt and Roy Disney. With the famous animated characters including Mickey Mouse and Snow white, Disney continued to introduce new sensations to the market and quickly established its legacy as a family entertainment company.
The major factor affecting demand of these Channel bags is price. Every time there is change in the prices of these channel bags there is always a movement caused in the demand curve. For instance, if there happens to be a fall in the prices of the channel bags, the curve moves to the right implying that there is a rise in demand levels and if there is a rise in the prices of these products, there is a consequent fall in demand (Schotter, 2009).
This essay talks about how the psychology of color influenced on the fashion design. White symbolizes sophistication and wealth because of its connotations with jewels which are white, and the marrying of the sensuous with the virginal, which is enticing to men. Both are symbolic of the clean lines made popular by modernist architects.
Chanel #5 realizes the need for effective communication channels to the customers as a tool of augmenting market share and generate increased sales for the business. The different communication channels used by Chanel #5 are discussed below:
Art Deco is a prominent visual arts design style. It first appeared in France around the time when World War 1 was starting . Between 1920 and 1940's it gained fame internationally but finally declined after World War 2. The word Art Deco was coined from the 1925 exposition in Paris which was dubbed Internationale des Arts Decoratifs.
2 Pages(500 words)Research Paper
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