Video review - Assignment Example

Another thing that stood out for me in the video was the idea that we no longer need to select fonts anymore in the quest of trying to separate format from content. The video looks at Helvetica in a way that tries to explain how typeface affects our lives. I previously believed that san-serif type of font was related in some way to the old serif font that was used in the early twentieth century. It is amazing how the font represents an approach with no embellishments, no-nonsense font that simply shows figure of symbols, directly giving the message.

The video confirmed that the use of san-serif saves some ink when used as opposed to old serifs. Now, I understand why, most often than not, Helvetica font has been used in utilitarian contexts. One thing that is still circling in my mind is how graphic design, typography, and global visual culture relate. This is issue is still unresolved because I still don’t clearly understand how typeface affects our lives. a. The first thing that stood out for me in this documentary is how it tries to trace the history of how the need of mass production came to exist.

Especially, where it explains how the t Chinese armies needed their arrows standardized, and as such, mass production of the arrows. b. Secondly, the way the video looks at different designers from different countries irrespective of their status, whether eccentric showoffs or serious thinkers in the quest of trying to illustrate designer’s role really stood out for me in this video. c. The way the video tries to explain why things are or feel the way they are, from a toothbrush, potato peeler or a computer really stood out for me.

For instance, the video explains that the invention and the design of the modern potato peeler was so as to help people with arthritis (Hustwit, Objectified). One feature regarding the role of designers in the design process is how they are expected to ensure that products are aesthetically pleasing, useful, easy to understand,