Milton Glasers nurturing ideas - Assignment Example

Milton Glaser’s nurturing ideasAs for me, I identify myself with Milton Glaser for his innovative and quite unusual way of nurturing ideas through designing new original images out of banal objects and outstanding works of art. The thing is that he uses variations of the subject matter, which is too close to my understanding of what contemporary design is (Glaser, 1998). Besides, he gives to drive ideas forth, and that is where I want to follow in my reasoning on design.Comparing Milton Glaser to other theorists on design, it is obvious that Paula Scher’s talk on that a great design is serious contemplates with the Glaser’s thought of refreshing new ideas every now and then (Scher, 2008).

It is vital, however, to add that my vision is directly reckoned with improvisations and variations coming spontaneously to a real designer able to catch them in a disfigured form and materialize in a perfectionist way. Thereupon, the talk on graphic design by Jonathan Barnbrook rediscovers the idea of pros and cons in a continuum of time (Barnbrook, 2005).Based on Glaser’s talk, it is useful when he says that every single poster made in a banal way is a half-way toward an original design. Moreover, as he notes, intellectual activity should constantly work in order to compare this or that piece of design (Glaser, 1998).

On the other hand, the relationships between different elements of design are too significant to make something unusual.Part IILooking at the way designers work, I have chosen the following four ways of design methods, namely: 1) Being your users; 2) Brainstorming; 3) Cluster and vote; 4) Physical prototyping (Design Council, 2010). First, I tried to replicate the whole picture of how potential clients would reflect on the design. It is obvious that a divine design is when people cannot but be embarrassed by what a designer created.

Thus, being your users is a method to make point at the very start. It is a prerequisite toward an innovative creation. Second, brainstorming is the way of creative work which needs huge intellectual efforts in order to generate spontaneous ideas of possible use for the overall design. In fact, it is a method supporting the whole process since the very outset until the finishing strokes (Bierut, 2006). Third, cluster and vote method is needful for me among the rest due to its aim at identifying a pattern in the problem area (Design Council, 2010).

In other words, it deals more with brainstorming as long as the latter method is a so-called drive for selecting particular solutions through cluster and vote. Finally, physical prototyping requires delving into unanticipated problems so as to find out something unrelated to the topic, but focal to highlight your creativity. That is, it presupposes something unexpected by the target group of clients.To conclude, the main findings gained in this study sow off my great interest in the talk by Milton Glaser and his idea of constant variations with the subject matter in order to refresh one’s design.

On the other hand, the four ways of design methods (1) Being your users; 2) Brainstorming; 3) Cluster and vote; 4) Physical prototyping) identified a concrete flow of my ideas on how the entire process should look.Reference ListBarnbrook, J 2005, Jonathan Barnbrook interview.Bierut, M 2006, September 27, Alan Fletcher: Living by Design, Viewed July 14, 2011, on Observatory Design Council 2010, Design Methods, Viewed July 14, 2011, on Design Council Glaser, M 1998, Milton Glaser on using design to make ideas new.

Scher, P 2008, Great design is serious (not solemn): Paula Scher on TED.com.