In the paper “Milton Glaser’s nurturing ideas” the author analyzes unusual way of nurturing ideas through designing original images out of banal objects and outstanding works of art. He uses variations of the subject matter, which is close to author’s understanding of what contemporary design is…
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Based on Glaser’s talk, it is useful when he says that every single poster made in a banal way is a half-way toward an original design. Moreover, as he notes, intellectual activity should constantly work in order to compare this or that piece of design (Glaser, 1998). On the other hand, the relationships between different elements of design are too significant to make something unusual.PART IILooking at the way designers work, I have chosen the following four ways of design methods, namely: 1) Being your users; 2) Brainstorming; 3) Cluster and vote; 4) Physical prototyping (Design Council, 2010). First, I tried to replicate the whole picture of how potential clients would reflect on the design. It is obvious that a divine design is when people cannot but be embarrassed by what a designer created. Thus, being your users is a method to make point at the very start. It is a prerequisite toward an innovative creation. Second, brainstorming is the way of creative work which needs huge intellectual efforts in order to generate spontaneous ideas of possible use for the overall design. In fact, it is a method supporting the whole process since the very outset until the finishing strokes (Bierut, 2006). Third, cluster and vote method is needful for me among the rest due to its aim at identifying a pattern in the problem area (Design Council, 2010). In other words, it deals more with brainstorming as long as the latter method is a so-called drive for selecting particular solutions through cluster and vote.
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