Business of Unique Baby Names - Term Paper Example

Hollywood celebrities are giving unique and enticing names to their children like Apple (Gwyneth Paltrow’s daughter), Phinnaeus (Julia Robert’s son), etc. This has created interest in the expectant parents as well as parents of new-born to come up with interesting and positive names, by approaching numerologists. “Many expecting parents are following Hollywood's lead, picking unique names for their babies.” (Carter). This business opportunity was only tapped by Korwitts and led her to develop various services.

Her service is entirely customer-driven, as her paid package includes self-help books, online BABYtalk profiles, plus three 30-minute phone personal consultations. Although Korwitts’ business focuses on providing specialized service to specific target groups, there are or will be more competitors to tap those specific groups as well. Korwitts could face threats from the number of websites, who are offering varied, meaningful, and apt names for free or at a minimum price. Although Korwitts has her own website, these websites could be a threat.

There are other numerologists, who are offering services by publishing self-help books and through personal consultations.