Market Position of Tesla Company - Essay Example

The paper 'Market Position of Tesla Company' is a great example of a business essay. Every company has a unique strategy to keep it better advantaged than its peers or enter and get a market share. Assuming that the company has set a goal, then the kind of strategy it employs may determine if it is poised to attain them within a specified period.. It is for this matter that most companies pay a lot of attention to the strategy they adopt in a given time and industry. It is also because of this reason that an analysis of the same is necessary to gauge whether the company is going to remain in its present growth trajectory or if there is going to be an impediment to its growth plans.

The purpose of this paper is to analyze Tesla Company with regards to its past, present, and expected possible future business strategies, its market position, and the industry as a whole. The analysis embraces in-depth research from secondary sources like journals, newspaper publications, textbooks, and the industry data available from the company’s own websites. The analysis is followed by a recommendation and conclusion of possible ways to make the strategies worthwhile in the ever-changing motor vehicle industry.

It also embraces different methods and tools of analysis including Porter's Five forces analysis, PESTEL analysis, industry’s life cycle, the company’s mission and vision, sustainability measures, micro and macro environment forces, and the general profitability estimates. This is divided into five sections in order as arranged herein.2.0.0 SECTION ONE2.1.0 Company BackgroundTesla Motors Inc is an American automobile manufacturing company incorporated in mid-2003 in the US. It designs, develops, manufactures, and sells electric cars, electric powertrains, and lithium-ion battery packs.

Under the vehicles manufacturing section, the major models are; Tesla Roadster, Model S sedan, and the Model X sport utility car and which by 8th July 2016, had manufactured and sold over 107,000 model S cars globally.