Company's Corporate Culture, Leadership, Training Employees, Incentives, Target Market, Products - Business Plan Example

Business Plan part II

Corporate culture

The business will have a professional workforce environment, but since it is in its early stages, employees will need to make much more interaction with customers based on the business location at residential where most customers stay around.

Customers with interest on outside catering will be given one or two employees depending on the need that is to be catered for while the owner will be permanently stationed within the business premises at working hours.

Leadership Philosophy

Since the owner is equipped with hospitality and management skills, he will be the manager and responsible for day-to-day activities that involve the business. During the high school years, the owner worked in a coffee shop in his neighborhood and used to buy seeds from a certain local roaster, in addition, he is a heavy coffee drinker himself and the job opportunity allowed him to learn and be experienced since he ended up being the café manager.

Job description

Evening Coffee Shop will have to two employees who will serve as Baristas and as well be involved in cake duties at consecutively. The owner will work as the cashier and as well as the manager to make customers comfortable and ensure a sociable and friendly environment. He will ensure the employees are relevant amid tight busy hours and personal bad moods.

Employees will ensure coffee and cake equipment’s are clean at every unused period and make the arrangement and cleaning of tables and chairs when customers are not around.

Job specification

Barista

He/ She will ensure that every customer is educated on our services and products, and he, she must follow all Evening Coffee Shop procedures and recipes. Welcomes all customers in a friendly, organized and master frequent customers names and the type of drink they commonly use (Zahn, 1131-1132)

On qualifications and physical demands, entry-level position will be required. He/ she must maintain professional attitude and positive Evening Coffee Shop morale. Should posses excellent verbal and with good written skills, feel or handle objects effective and efficiently, good reaction with arms and hands.

Baker-

He/she can observe the color of baked cake and adjust oven humidity, temperature and conveyers speed. Must know how to measure flour or other ingredients to prepare fillings, dough or even batters using graduated containers or scale. Must know how to check equipment’s on health and safety regulations standards.

On qualifications, minimum entry level is required fro the candidate. He/ she must posses good and effective communication and written skills. Must be a problem solver.

Training employees

Training will be off-the- job, and it will depend on working experience of the employees in terms of profit generation. The owner will set aside some funds after every six months for training. A specialist will be required to address on hindering issues on Evening coffee Shop and he will give training on the necessary fields when found necessary to enhance job productivity.

After business expansion, employees will be attending seminars on job service and out of job training in sessions.

Compensation

JOB TITLE

NO.OF WORKERS

HOUR SALARY

(USD)

TOTAL AMOUNT

(USD)

Manager

1

12.35

12.35

Barista

1

8.94

8.94

Baker

1

9.12

9.12

Totals

3

20.41

Incentives

The owner of Evening Coffee Shop will reward everyone among employees of who will have long-term impact on his or her goals in the business. He will record every accomplishment and acknowledge every achiever employee. He will also nurture self-esteem by giving specific, positive and realistic feedback about their potentials and efforts. When Evening Coffee Shop will be attaining its ne profit margin, all employees will be rewarded to foster completion in hard work.

Target Market

Ideal customers will be people not always in hurry since Evening Coffee Shop will be for relaxation with small tables and chairs that are comfortable and this is attainable due to location of the business where after work one can have a rest.

This will include; individuals above the age of 45 who do not like hanging away from there homes and prefer local cafes to relax and have historical chats of eventually will be loyal customers, the newly employed individuals with first jobs who will get free WIFI services and interesting games in customer areas to relax after work, and lastly the younger families who have that coffee shops are not for kids since they have moved to another stage of life to enjoy watching and listening to soft music.

Product features and benefits

Evening Coffee Shop will offer gourmet coffees that are roasted for example white mocha, carrot cake with cream, brewed coffee, German chocolate cake, carmelicious with cakes like blueberry buckle, cheese frosting, homemade rum cake, New york-style crumb cake and the peanut butter cup overload cake. Customers will enjoy such products at good reasonable prices and for frequent customers some will be allowed to be paying later within an agreed time.

Product differentiation

Since the owner of the business of Evening Coffee Shop is still the manager, management will be efficient and effective. It is a unique coffee and cake shop that is not a franchise unlike others. The manager has first hand experience in operation and starting of new business and the employees will have professionalism to the shop services. Customers that may forget to carry their money are always allowed to bring next time since it will develop trustworthy with customers. It is located in a cool and serene environment. The main competitors are Starbucks since they have already occupied many locations in the United States and have a variety of coffee and tea due to their strong finance and customer market influence.

Pricing

Evening Coffee Shop will use penetration-pricing method to rapidly reach a larger fraction of the market with word of mouth initiation. Since owner of business financial plan is to begin making profit after the fourth month of operation, price will be attractive to bring in many customers who with the four months will have done much advertising on Evening Coffee Shop.

Advertising

Evening coffee Shop will do online advertisement on social media sites like Facebook and Wechat since it’s the modern use of advertisement and will reach a larger group of individuals per second compared to the traditional print advertisement. The business will develop its own web site that will be with menus and links to its location with the residential areas.

Promotions

On the website, Evening Coffee Shop will be identifying the menu for products like smoothies, pastries and coffees & tea along with the address, hours of operation and map. This website will be having a calendar for upcoming sponsorship and events, it will include links like Twitter and Pinterest.

Customer services

To keep track of customer’s services, verification of inventory will be important to identify the stand of business and customers. Evening Coffee will set up a software inventory control system, which will help with automatic calculation and increase the number of customers you serve per to reduce long queues in the business premises. Track records databases will be used since they will keep much information on customers and their frequency to Evening Coffee Shop.

Expected revenue

A cup of coffee will be going for 2.20 USD and tea will be 1.90 USD but the price cake will be invariable. For a good year, the business will have 90000 customers who will be for both coffee and tea only since the business is always attractive and it will manage and ran effectively and efficiently.

45,000 x 2.20 added to 45,000 x1.90, which will be projected to 184,500 USD expected revenue.

Startup cost

The amount of money the owner needs to start the business is 50,000 USD.

Financing

Evening Coffee Shop will need no bank loans from its operation since the owner will take enough time to get the funds by himself for the start of business.

Executive summary

The name of business is Evening Coffee Shop that will be located in residential area in a strategic place. The mission of Evening Coffee Shop is Welcome back, Welcome back home and be yourself when at home. The products that will be provided are coffee, tea and cakes and the ideal customers will be those who are never in hurry and can get comfort in this business for a longer relaxation time. The products will be effective and efficient in a serene and cool place with prices depending on sources of coffee for example. The owner of the business will be is a hospitality and management student who is worked in a coffee shop before pursuing studies. In two years, the business will be having different branches in the countries and manipulate the coffee and tea business. Many of business people in the United States give much investment in the coffee and tea café since they believe its not profitable but in real sense it is among the most profit making businesses.