Business Intelligence at Samsung - Case Study Example

BUSINESS INTELIGENCE Student’s name Course &Code Professor’s name University City Date Samsung 1. Introduction Maintaining constant contact with a very large number of customers in a company is very challenging. Essentially, proper communication to customers is an ideal aspect that leads to the growth of a company. Consequently, there are various channel oriented applications such as e-commerce and call centre supports that help in keeping into contact various customers (Ranjan, 2015). Evidently, these orientations are enabled by business intelligence (BI) efforts. Business intelligence has two distinct meanings which vary in relation to the way the term BI is used. Firstly, its basic meaning bases on a person’s intellectual capability applied in business (Ranjan, 2015). Secondly, the term means the aspects and information that is valuable for its recentness and its importance (Ranjan, 2015). Samsung is a global manufacturing company. The company is known widely for manufacturing various communication devices and other electronics (Samsung, 2015). Consequently, this company has a very large number of customers around the world. It therefore faces transport, breakages and communication challenges to its customers. In this regard, it utilizes business intelligence services in relation to e-commerce services and global contact centers to keen in-torch with their customers. The BI used in this company utilizes dashboards for efficient communication. As such, this retrospect paper seeks to extensively discuss importance of BI and development of dashboards in relation to Samsung Company. 2. Contributions of Business Intelligence and Analytics (BIA) to Samsung Company As a fore mentioned Samsung is a global manufacturing company that supplies its products across the world. As a result, it is faced with various challenges of supply and marketing. Evidently, use of business intelligence and analytic aspects will lead to a proper communication channel between the customers and the company. The two aspects have tools which include but not limited to the following; dashboards, data warehouses, document warehouses knowledge and information management, trend analysis and software as services (SaaS) (Ranjan, 2015). Use of these BIA tools by the Samsung Company will lead to proper management, informed marketing and constant customer-company connections (Cui et al., 2015). The company has to embrace BIA since the two aspects have important tools that will lead to proper business operations. For instance, use of dashboards by the company will lead to easy and faster communication. This is because all important information will be contained on the dashboards (Cui et al., 2015). 3. Benefits of Dashboards Dashboards play a very significant role in business operations of a company. Some of the benefits of using dashboards in various companies include but not limited to the following. Firstly, they ensure easy and fast access to the information of a specific company (Cui et al., 2015). Dashboards always contain a summary of all departments and various products from the company. Additionally, they show various business transactions in the company. As such, they aid in informed and appropriate decision making based on the current information. Secondly, they help in achieving the set goals, targets and objectives of a company (Cui et al., 2015). Dashboards operate in align with the company’s objectives and goals. They help in achieving various set goals of a company. Thirdly, dashboards are customizable for use by various customers (>>>). Dashboards can be used by various viewers at the same time. Fourthly, they contain enhanced analytical tools that are useful in determining current and future market situation (>>>). The tools aid in proper decision making. Lastly, dashboards enable increased communication based on customer priorities for a specific company (Stackowiak et al., 2015). They communicate up to date information to various clients of a company. Evidently, use of dashboards by Samsung Company plays an important role. 4. The Proposed Internal and External Data to be included in a Dashboard The proposed dashboard has to include both internal and external data about the company. Specifically, some of the internal data to include on the dashboard include the following. The objective of the company, the performance indicators of the company, the scorecards, the numbers of meetings that have been held by the Samsung company, the number of risks that have been identified in relation to supply and purchase of Samsung products, the impact of the identified risks on the company among others (Viers et al. 2015). On the other hand, external data to be included on the dashboard include the following. The market trends, customer feedback on Samsung products, the benefits of using the Samsung products, future products to be realized, some of the promotions and offers of the company among other (Viers et al. 2015). Evidently, there is specific both internal and external information to be included on the dashboards. 5. The proposed Audience of the Dashboard A dashboard is normally indented to communicate specific `information to a specified audience. In this regard, various companies develop dashboards to communicate with their clients. Consequently, the proposed Samsung dashboard is targeting two types of audiences. Firstly, the dashboard targets the global customers (Viers et al. 2015). There primary reason of developing the dashboards is to help communicate company’s information to its clients. As such, the data contained on the dashboard targets communicating to customers to know various products and services offered at Samsung company. Additionally, the customers will be aware of lately produced products. Secondly, the dashboard targets the management and the staff of Samsung companies (Viers et al. 2015). It contains relevant and up to date market information that will aid into proper decision making for the company. The management of the company will have an easy time to ensure efficient product and service provision to its clients. The workers at the company will produce quality products that suit market demands. 6. Sample Dashboard The above tableau showcase the revenue collected from the respective regions where they showcase the highest performing countries against the lowest perfuming countries. This can be translated to pie chart below, against other countries. Tableau Showing Samsung Distribution of Sales in Different Regions The table below shows the distribution of sales of Samsung products. The Distribution of sales showcases the exact location of sales that enables the company identify potential market for its market. Contrariwise it the tableau shows least performing countries where the company has to increase its performance so as to create a preferred market distribution for its product. Evidently, West Europe is the least performing country where is contributes 0.0773 ERP of the total sales. On the other hand, Ecuador Present the highest percentage of market availability. As such, the BI indicates that Samsung has to increased resources for least performing countries in West Europe and improve its advertisement and/or marketing strategies for Ecuador. Reference list Viers, K., Presson, E. & Christian, J. (2015). Dashboards and Audit Tools for Quality Management and Performance Improvement. Harvard Business Journal vol. 3 pp.45 Ranjan, J. (2015). Business Intelligence: Concepts, Components, Techniques and Benefits. Journal of Theoretical and Applied Information Technology Cui, Z., Damiani, E. & Leida, M. (2015). Benefits of Ontologism in Real Time Data Access. Digital Ecosystems and Technologies Conference, DEST '07.pp. 392-397. Stackowiak, R., Rayman, J. & Greenwald, R. (2015). Oracle Data Warehousing and Business Intelligence Solutions. International Technological Business Journal vol. 6. Samsung Company. (2015). Accessed from http://www.samsung.com/uk/aboutsamsung/ on [30th August 2015] Read More